Most Popular in:

Marketing

Email This Item! Print This Item!

Bath and Body Travel Packettes: Q&A with Lisa Hoffman

Posted: March 31, 2008

page 3 of 3

Lisa Hoffman: We’ve set a pretty high goal for ourselves. Our goal is to turn our collections into “beauty classics” and to become a lifestyle that all women aspire to lead. To achieve this goal, we’ve set an aggressive product development calendar. In 12 short months, we’ve launched four collections from skin care to fragrance, and we currently have in development a Spa Facial collection that will launch in April and two new fragrances that will launch in the U.S. in the fall. We also expect to expand into the following categories—travel makeup, home fragrance, men’s skin care, hair care and baby care.