Okay, it’s not exactly “White Rabbit,” but these stanzas are meant only to suggest the range of possibilities for home-use devices for both growing and eliminating hair, a product category that is sparking interest among beauty product marketers. At the Personal Care Products Council’s (the Council) annual meeting in February, Lexington International LLC showed its HairMAX LaserComb, which utilizes phototherapy to stimulate the root for new hair growth and more, and news came that Procter & Gamble and Palomar Medical Technologies, Inc., a developer of light-based systems for cosmetic treatments, inked an agreement to develop and license home-use, light-based hair removal devices. Home-use devices of all kinds are gaining in popularity for reasons ranging from cost to continuing treatment between professional visits to questions of modesty. And while hair is getting some attention, it is in skin care that home-use devices are really seeing a surge.
What does all this talk about devices mean for skin care product marketers? Opinions differ, but Kathy Fields—clinical professor in the department of dermatology at the University of California, San Francisco, and co-developer of Rodan + Fields’ Proactive Solution—believes the devices don’t work by themselves. She told GCI magazine: “Devices alone are not the answer. They require at-home skin care regimens in conjunction with treatments.” Read more about the variety of skin care devices now on the market for home use in “Derm Devices: Taking Antiaging in Hand,” by GCI magazine assistant editor Leslie Benson.
Meanwhile, back in Boca Raton, the Council elected a new slate of officers. Daniel J. Brestle, COO, The Estée Lauder Companies, will lead the council for the next three years as it settles into its expanded consumer-focused mission.
Finally, we are making plans for Fragrance Business 2008, the conference and expo pavilion sponsored by GCI magazine and HBA Global Expo. The event includes the presentation of awards for fragranced product and fragranced product marketer of the year. I urge you to nominate your product or company. I further urge you to follow the dormouse’s advice to “feed your head,” not in the way the mouse meant, but through a thorough reading of this issue of GCI magazine.