Most Popular in:
OPI Announces Brand’s First International Short Film
Posted: October 24, 2012
OPI is paying homage to its Culture of Color with the international launch of its first branded film, called OPI Instinct of Color. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a Thoroughbred horse, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, the horse Lady in Black (the shade is known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers—Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues—each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI executive VP and artistic director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”