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Buzz Words That Sell

Posted: May 27, 2008

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5. There are also still many consumers that derive their sense of status from the high end products they purchase. Buzz words being used for this demographic: Premium, luxury, chic, opulent, premiere, exclusive.

6. The environment is on the forefront of consumer’s minds as we try to become “greener.” Buzz words being used: Sustainable, registered organic, organic, eco-friendly, ethical, exotic, rare, going green.

7. In the past year weight and shape continued to be a buzz in the fashion industry, especially as we head into New Year’s resolutions and onto swimsuit season. Buzz words that are eye catching are: Figure flattering, cinches your waist, minimizes, compliments, hides.

8. Health has become a priority and consumers are always looking for the healthy angle to your product. Buzz words being used: Probiotics, medical grade, wellness, wellness from within.

9. Baby boomers are over the “anti” everything description, they are responding to more positive terms. Buzz words are: Pro-age, preserving, image extending, youth extending.