Marketing Sponsored by
Unilever skin care brand Pond’s has announced a new BB cream product, as well as actress Connie Britton as the face of the product. Pond’s Luminous Finish BB+, a beauty benefit cream that provides coverage plus a more even skin tone, teamed up with Britton to promote the skin care regimen must, and to kick off the partnership, they are inviting women to enter the Pond’s BB+BFF Sweepstakes to celebrate two beauty boosters&mash;BB creams+ and their best friend forever (BFF).
"I have tried many products over the years and have a cabinet full of the latest moisturizers, sunscreens and foundations to prove it," says Britton. "I was so excited to finally discover Pond’s Luminous Finish BB+, a product that has short and long term benefits - it gives me flawless coverage instantly and evens out my skin tone while brightening and moisturizing my skin. It really does it all and keeps its promise."
While a single beauty product can be transformative, Pond’s and Britton know that it takes more than great products to keep women looking and feeling great. Support from other women&mash;their best friends forever, or BFFs—can also help women feel confident and look their beautiful best. That is why Pond’s is inviting women to celebrate the BFFs in their lives with the Pond’s BB+ BFF Sweepstakes. Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through October 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury oceanside resort. Women can also enter to win by sharing their review of Pond’s new BB+ Cream on the Pond’s Facebook page.
"We're thrilled to share our latest and greatest beauty innovation, Pond’s Luminous Finish BB+, to help women discover bright and luminous skin every day," said Dawn Hedgepeth, director of brand building, Unilever Skincare. "We couldn't be more excited to partner with a classic beauty like Connie Britton, who also embodies today's modern woman. Connie is the ultimate multitasker—she does it all and looks good doing it!"