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Beauty Sampling Gaining Importance in Today’s Consumer Culture

Posted: June 26, 2014

Who knew that the sampling of beauty products would create such a stir with the advent of the Internet? This has created a new business model: the beauty box by subscription. Estée Lauder knew that sampling led to purchase, but are there any newer insights to maximize conversions (to purchases) and ways of getting samples into the hands of the right consumer?

The “Sampling Your Way to Sales” panel session at the 2014 Cosmoprof North America event will feature Pinchme, an innovative online free sampling platform started and perfected in Australia, along with GlossyBox, one of the most exclusive international subscription beauty box companies. From the brand side, vbeauté founder Julie Macklowe will share her brand story, which started with travel-sized products. And Murad's executive director of global marketing Andrea Koons will address how sampling keeps this derm brand on the top-seller list. This session will be moderated by Jamie Matusow, editor of Beauty Packaging magazine.

“Sampling Your Way to Sales” session will be held at Cosmoprof North America on Sunday, July 13, 2014 from 1 pm to 2:30 pm. And below, find additional information on the panelists:

Cosmoprof North America will take place July 13–15, 2014 at the Mandalay Bay Convention Center in Las Vegas.