More than 13,000 students from 44 countries took part in the Kiehl’s challenge for the international 2014 Brandstorm competition from L’Oréal. One hundred twenty-nine students were selected to represent their countries in the international finals, which took place in Paris, and for the 2014 edition, students had the opportunity to unleash their creativity and experience real-life challenges of marketing professionals working for the global luxury brand Kiehl’s.
Team Trilogics from Malaysian Taylor’s University were named the Brandstorm 2014 champions on June 12, 2014, winning the prize of a trip to a city of their choice. And for its first participation in the Brandstom challenge, Pakistan was represented by team Gravity from Lahore University of Management Sciences, and its team members brought home second prize. Thanks to their presentation and enthusiasm, the Japanese team World Wide Waseda won third prize. The People Choice Award went to the Greek team—team Illusionists from Athens University of Economics and Business had more than 15,000 likes on Facebook.
Also for 2014, two teams won The Best Digital Campaign Prize: Indonesia's Tiple A team from University of Indonesia and Spain’s team Brick from Universidad de Alicante, who entered the Brandstorm game through the wildcard cycle.