Mexican singer and actress Lucero has become the official celebrity spokesperson for Procter & Gamble's brand, Olay. The advertising campaign will consist of TV, print, radio and online ads to be featured nationwide in Hispanic publications and broadcast stations in Mexico and the United States. Lucero's voice will also be heard on the soon to be released Spanish website, version of the online consultation Web site, www.olayforyou.com.
"It is with great pleasure that we welcome Lucero to Olay, where she will represent the brand with the beauty and grace that she is renowned for in the United States and Mexico," said Eric Admiral, brand manager for Olay.
The advertising campaign will start this September in the United States and in Mexico.