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Marketing Matters: Marketing in a Shrinking Marketplace

By: Donna Barson
Posted: October 13, 2008

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Marketers will be challenged in the future if they are not prepared. Flexibility and adaptability are necessary. For example, one major drugstore chain has established some expanded beauty departments on the East Coast complete with knowledgeable beauty advisors, and they carry some brands not typically found in drugstores. This could be an opportunity for added exposure for your brand.

Product performance is key, and one of the best ways to secure additional shelf space is through innovation and hype. So let’s see more of the great products that this industry can turn out.