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Marketing Matters: Shift Toward Simplicity Impacts Skin Care

By: Liz Grubow and Valerie Jacobs
Posted: April 7, 2009

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Valerie Jacobs is a group director for LPK Trends and a design forecaster focusing on the development of trend analysis for LPK client brands. Jacobs is also a professor at the University of Cincinnati College of Design, Architecture, Art and Planning, and is a guest lecturer for the In-Store Marketing Institute, Design Management Institute and the Industrial Designers Society of America.