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Lauder Undertakes Massive Sampling Program

Posted: July 16, 2009

On July 23, 2009, Estée Lauder will kick off its largest sampling program to date—America's Night to Repair. For four synchronized hours—5–9 pm (all local times)—Estée Lauder beauty advisors will distribute 250,000 10-day samples of the brand's new Advanced Night Repair Synchronized Recovery Complex at all U.S. Estée Lauder department and specialty store counters.