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OPI Partners With Dell
Posted: October 9, 2009
An exclusive partnership between OPI and Dell brings OPI colors to laptops. Initially launching as a holiday collection with six shades, Dell will bring a total of 26 OPI colors to market and incorporate new offerings based on trends, seasonality and popularity throughout 2010.
The collection will launch with the following OPI shades: Kyoto Pearl, shimmery white satin; Princesses Rule!, a bright sparkly pink; Up Front & Personal, a golden glitter; Dear Santa, glittering red; Holiday Glow, charcoal gray with a touch of silver; I’m Not Really a Waitress, a chianti red.
According to a press release, the color palette is Dell’s most popular option for consumer laptops, and the OPI partnership adds high-style shades to the color and artwork offerings available as options in the Dell Design Studio.
The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at www.dell.com, first in the U.S. and later in other countries. Select OPI colors also will be available at retailers across the United States.