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Polling: It’s Not Just for the Primaries

By: Alisa Marie Beyer
Posted: March 3, 2010, from the March 2010 issue of GCI Magazine.

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Alisa Marie Beyer is the founder and creative director of The Benchmarking Company (TBC), a global beauty consulting firm offering business, strategy, consumer intelligence and branding. As publishers of the “must-read” Pink Report and WomenTrends, TBC keeps its fingers on the pulse of the industry and offers unparalleled consumer insights and intelligence. E-mail: alisa@benchmarkingco.com; www.benchmarkingco.com