Most Popular in:

Marketing

Email This Item! Print This Item!

Lauder Signs French and Chinese Models for Global Ad Campaign

Posted: April 16, 2010

The Estée Lauder Companies announced it has signed two of fashion's brightest runway and editorial stars as new global faces for Estée Lauder. French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder's roster of global beauties—which include Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow—and debut in its global advertising campaigns beginning June 2010.

The signing of Jablonski marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model. Through the years, models in Estée Lauder's global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).

"Estée Lauder has always searched for global beauties that define a generation," said Aerin Lauder, senior vice president, creative director, Estée Lauder. "Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world."

"We are thrilled to introduce Constance and Liu Wen to women around the world," said Jane Hertzmark Hudis, global brand president, Estée Lauder. "Both models have the style and confidence that reflects Estée Lauder's modern vision of global beauty."

Jablonski moved to New York from Lille, France, in September 2008, and has since become one of the most coveted faces in fashion, walking a total of 62 shows in New York, Milan and Paris for the Autumn/Winter 2010 season including Derek Lam, Donna Karan, Ralph Lauren, Michael Kors, Fendi, Bottega Veneta, Balenciaga and Dries Van Noten, and shooting editorials with the world's top fashion photographers, including Steven Meisel, David Sims, Inez van Lamsweerde and Vinoodh Matadin, Mikael Jansson, Mario Sorrenti, Craig McDean and Patrick Demarchelier. She recently appeared on the cover of Chinese Vogue and in editorials in the American, British, French and Italian editions of Vogue.