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P&G Celebrates "My Black Is Beautiful Day" with City, State Representatives
Posted: May 21, 2010
Mark Mallory, mayor of Cincinnati, and Ohio State Senator Eric Kearney, declared May 21 "My Black is Beautiful Day" in Cincinnati and Ohio. The proclamations hailed the significant contributions P&G has made in empowering African-American women to embrace their beauty, health and wellness through the inspiring My Black is Beautiful initiative.
Celebrating its fourth year, My Black is Beautiful (MBIB), a multifaceted campaign featuring a national television show now in its second season on BET Networks, has evolved into a nationwide movement designed to ignite and support a sustained national conversation by, for and about African American women and the way they are reflected in popular culture. It also serves as a catalyst for African American women to adopt a new mindset in how they view themselves.
"P&G thanks Mayor Mallory and State Senator Kearney for recognizing our company with this honor," said Beverly Grant, vice president, customer business development, P&G, in accepting the proclamations. "They confirm the important role P&G is playing in fostering a new, uplifting dialogue among African American women and validating positive self images."
P&G marked the distinction by celebrating "My Black is Beautiful Day" at P&G's Cincinnati headquarters to extend a big thanks to both employees and civic leaders for supporting the program. Showing support for P&G's MBIB initiative, community leaders and partners attended from the Cincinnati Chapter of The African American Chamber of Commerce, Greater Cincinnati Urban League, Greater Cincinnati United Way and the Cincinnati Visitors Bureau.
"My Black is Beautiful is a great example of P&G's commitment to touch and improve the lives of consumers," said Marc Pritchard, global marketing and brand building officer, P&G. The My Black is Beautiful program offers a variety of products, services and entertainment that have been uniquely designed to improve the lives of African American women."