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P&G Celebrates "My Black Is Beautiful Day" with City, State Representatives

Posted: May 21, 2010

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The proclamations were delivered during the My Black is Beautiful employee event day where the TV program's host Tasha Smith and other cast members Kim Coles, Leela James and Alesha Renee, and MBIB co-creators and P&G brand managers Kisha Mitchell Williams and Pamela Rhett showcased the My Black is Beautiful campaign and its interactive pop-up beauty spa for senior company leaders, civic leaders and employees.

"We are proud of the support from Mayor Mallory and State Senator Kearney on such an important initiative that seeks to inspire, empower and celebrate African American women," said Kisha Mitchell Williams, multicultural brand manager, P&G. "We encourage everyone to join and help sustain the national conversation about black beauty, healthy living and positive self images started by the My Black is Beautiful campaign. We want to forever celebrate the diverse and collective beauty of all African American women and are excited to bring My Black is Beautiful home to our colleagues in Cincinnati."

Several P&G brands sponsor the My Black is Beautiful initiative: Crest Pro-Health, Pantene, CoverGirl Queen Collection, Olay Definity, Secret, Always and Tampax. My Black is Beautiful involves several elements, including a multi-city interactive consumer event "MBIB Live" with the TV show's host, actress Tasha Smith and co-hosts singer Leela James, actress/comedian Kim Coles and television personality Alesha Renee. As well as being able to participate in the "live taping" of the TV show, local community members can receive complimentary makeovers provided by P&G's MBIB-supporting brands in a pop-up salon. The 2010 MBIB campaign will culminate with the sponsorship of the Essence Music Festival in New Orleans in July.

About My Black is Beautiful

Procter & Gamble's My Black is Beautiful program was created to celebrate African-American beauty and to encourage black women and young girls to define and promote their own beauty standard. One of the goals of the My Black is Beautiful initiative is to inspire and encourage future generations to adopt a new mindset for viewing themselves and uplift the way African Americans are portrayed in society. For more information about the My Black is Beautiful campaign, visit www.myblackisbeautiful.com.