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Vogue International, Disney Promote Alice in Wonderland Partnership
Posted: May 26, 2010
As part of its continued partnership with Walt Disney Pictures and Tim Burton’s Alice in Wonderland, consumers throughout the United States and Canada will be offered a $5 rebate by mail for purchase of any two of Vogue International’s best-selling Organix hair care products and an Alice in Wonderland Blu-Ray/DVD, which will be released on June 1, 2010. Organix will be featured in a brochure inside the box of every Alice in Wonderland Blu-Ray/DVD available in North America.
“We are pleased to continue our successful partnership with Walt Disney Pictures’ Alice in Wonderland and offer additional value to our customers,” said Ross Reback, CEO of Organix, parent Vogue International. “As the fastest-growing hair care brand in the world, it has been a tremendous and exciting opportunity to be a part of Disney’s Alice in Wonderland becoming one of the biggest movies of all-time” continued Reback.
Full-page ads featuring the Organix Alice in Wonderland tie-in are being featured in June issues of Cosmopolitan, Elle, Shape, and Star magazines. In addition, specially marked Alice in Wonderland hang-tags and shelf displays will accompany Organix bottles at select retailers.
Consumers can also log on to the Organix Web site to download the rebate form.
Vogue International is one of America’s leading manufacturers and distributors of salon-heritage hair care and other personal care products. For nearly 25 years, Vogue has represented a refreshing and innovative point of difference in a saturated hair care industry. Organix is an award-winning hair care line that offers more than 50 products to effectively cleanse, condition, treat and style all hair types.