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Wella Launches Summer Promotional Tour

Posted: June 15, 2010

On June 21, 2010, Wella Professionals and model/television personality Brooke Burke will take over New York City's South Street Seaport to kick off the Wella Professionals Color Discovery Tour—celebrating and promoting Wella's 130 years in hair color by providing women across the U.S. access to professional colorists. On-site experts will offer free, personal recommendations and complimentary products.

"For many women, their relationship with their colorist may be one of the most important, yet 42%1 of women have never had a color consultation with their stylist. We're excited to hit the road to help women find the best color for them," says Mary Moulton, brand leader for Wella Professionals.

The Wella Professionals Color Discovery Tour will visit eight cities nationwide throughout the summer including New York City, Philadelphia, Washington D.C., Miami, Chicago, Dallas, San Francisco and Los Angeles.

1. Data from 2010 Wella Professionals Survey