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Understanding the Power of G2G

By: Alisa Marie Beyer
Posted: September 21, 2007

page 2 of 4

In the nationwide March 2006 Pink Panel™ online research study, women shared that they recommended a beauty brand to girlfriends for the following reasons:

65%—The product is really good.

52%—The product works as it said it would.

46%—I love it and want to share my find with them.

42%—It is reasonably priced.