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New in Marketing (page 10 of 112)

Feb 13, 2014 | 11:15 AM CST

Speed Stick Partners with Nascar Driver Cole Whitt

As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt's No. 26 car for Swan Racing during the 2014 Daytona 500.

Feb 13, 2014 | 11:08 AM CST

"Pressure Points" Web Series from Gillette and the NFL Highlights Draft Picks

“Pressure Points” gives viewers an inside look at everything the players endure in preparation for the NFL Scouting Combine and the Draft.

Feb 12, 2014 | 12:03 PM CST

Innovate or Die: A Q&A with Mintel Beauty and Personal Care Global President Jane Henderson

By: Abby Penning

Innovation may seem to be more of a buzzword these days, but true innovation is still very necessary to keep the beauty industry vibrant.

Feb 12, 2014 | 11:27 AM CST

Carmex Partners with Zendaya to Promote Its Moisture Plus Fashionable Lip Balms

The Carmex line of slim, lipstick-style lip balms are now available in vibrant, fashion-inspired designs that align with Zendaya's unique style.

Feb 12, 2014 | 11:04 AM CST

Challenges in Selling Beauty in a Mobile Screen Culture

Diagonal Reports shows a blending of channels and customer service as challenges in the age of digital beauty selling.

Feb 12, 2014 | 10:51 AM CST

New Kline Reports Look at the Beauty of Diversity

As multiculturalism grows, brands will need to know not just more about how to develop products for these audiences, but just more about these consumers in general.

Feb 12, 2014 | 10:47 AM CST

Dylan’s Candy Bar and Claire’s Extend Partnership with New Beauty Products

Nail polish and lip care product are among the new offerings.

Feb 11, 2014 | 11:07 AM CST

Lancôme Brings Interactive Beauty Experience to Jason Wu Collaboration

Lancôme aligned with interactive FaceCake Marketing Technologies, Inc. to bring a cosmetics Try-On platform to salon DreamDry's New York Flatiron location.

Feb 11, 2014 | 10:58 AM CST

New Dove Launch Targets Skin Health in Arm Pits

With the launch of new Dove Advanced Care Anti-Perspirant/Deodorant, Dove is drawing attention to the importance of underarm care by offering a three-step PitiCure treatment to women at events in New York, Los Angeles and Miami.

Feb 11, 2014 | 10:40 AM CST

Korres Teams with Avon to Take on Latin America

Avon announced it has entered into an agreement through which Korres has granted Avon exclusive rights to develop, manufacture and market Korres products in Latin America.