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New in Marketing (page 10 of 131)
Jun 26, 2014 | 10:09 AM CDT
According to Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. A new video from the men's grooming brand shows the evolution of how men got there.
Jun 24, 2014 | 03:19 PM CDT
By: Nicole Tyrimou, Euromonitor International
Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.
Jun 24, 2014 | 02:48 PM CDT
By: Dr. Sundeep Gill
A beauty industry insider shares his thoughts on some of the trendiest of today’s green certifications and what makes them good—as well as what can make them difficult to achieve and sustain.
Jun 24, 2014 | 02:36 PM CDT
By: Sourabh Sharma and Scott Garrison
To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.
Jun 24, 2014 | 02:23 PM CDT
By: Denise Herich
Even power players can’t just stand still and expect to lead in the beauty industry.
Jun 24, 2014 | 02:12 PM CDT
By: Ben Cesare
Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.
Jun 24, 2014 | 01:36 PM CDT
By: Ruth Sutcliffe
How the industry can reinvigorate the fragrance market in an already-cluttered landscape.
Jun 24, 2014 | 11:49 AM CDT
By: Jeff Falk
Is there a true meaning for "green"?
Jun 24, 2014 | 10:55 AM CDT
Via the new loyalty program, Gojo Industries, makers of Purell, want to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives.
Jun 24, 2014 | 10:26 AM CDT
Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.