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Oct 11, 2010 | 01:45 PM CDT

Justin Bieber Collaborates with OPI on Nail Polish Line

Sixteen-year-old pop singer Justin Bieber has partnered with Nicole by OPI to design a collection of nail polishes inspired by his hit songs.

Oct 05, 2010 | 10:21 AM CDT

Gift with Purchase Strategies

By: Buyer's Advisory Group

Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view

Oct 01, 2010 | 04:33 PM CDT

Neiman Marcus Announces Winners of First NM Beauty Awards

The competition allowed for the department store retailer to actively engage consumers, learning its audience’s favorite personal care product picks.

Oct 01, 2010 | 04:21 PM CDT

Julianna Marguiles Added as a Brand Ambassador for L'Oréal Paris

Margulies has entered into an exclusive North American contract to appear in advertising campaigns for L'Oréal Paris, which will debut in the United States in 2011.

Sep 17, 2010 | 08:47 AM CDT

Coty Teams With Heidi Klum

The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.

Sep 15, 2010 | 09:15 AM CDT

Allure's 14th Annual Best of Beauty Issue

The issue names award winners across the beauty industry, offering savvy brand owners the chance to capitalize on the annoucements. Complementary app allows users to locate the winning products.

Sep 13, 2010 | 09:23 AM CDT

Reckitt Benckiser Officially Launches Social Media Game

Company "looking to push the boundaries and find innovative, effective ways to communicate."

Sep 10, 2010 | 09:02 AM CDT

Revlon Brings Global Marketing Focus to Corporate Strategy

Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.

Sep 07, 2010 | 04:45 PM CDT

PLMA Report Spells Out Post-recession Strategies For Store Brands

Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.

Aug 31, 2010 | 04:29 PM CDT

The Perfect Marriage

By: Leslie Benson

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.