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New in Marketing (page 103 of 132)
May 04, 2011 | 02:36 PM CDT
By: Rob Murphy
There can be a disconnect when trade shows are treated as individual events instead of integrated into an overarching brand communications strategy. But the sheer power of trade shows cost-effectively connects customers and prospects.
Apr 15, 2011 | 09:32 AM CDT
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.
Apr 07, 2011 | 12:57 PM CDT
By: Aniko Hill
One of the best places to study brand trends in the beauty industry is in packaging.
Apr 07, 2011 | 12:27 PM CDT
By: Abby Penning
The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.
Apr 07, 2011 | 12:11 PM CDT
By: Miriam Quart
With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.
Apr 05, 2011 | 02:11 PM CDT
Winners for these awards will be announced on May 20.
Apr 05, 2011 | 01:18 PM CDT
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave
Mar 29, 2011 | 11:51 AM CDT
Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.
Mar 28, 2011 | 09:23 AM CDT
A report from Kline & Company notes the rebound of the professional skin care products market, with particular strength in medical care brands and an increase in those following multichannel strategies.
Mar 17, 2011 | 09:41 AM CDT
American Society of Perfumers, Perfumer & Flavorist magazine partner for new June 2012 event that will, in part, focus on global consumers of perfume and fragranced products and strategies for fostering deep brand/consumer connections.