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Marketing

New in Marketing (page 104 of 113)

Nov 04, 2008 | 02:59 PM CST

Social Networking Site Spurs Sampling Program

Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.

Oct 22, 2008 | 10:20 AM CDT

Brand Seeds Word-of-mouth Campaign

In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.

Oct 14, 2008 | 11:50 AM CDT

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Oct 14, 2008 | 11:39 AM CDT

Green is Sexy

By: Nancy Jeffries

Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.

Oct 13, 2008 | 04:57 PM CDT

Launch Sequence

By: Karen A. Newman

Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.

Oct 13, 2008 | 04:51 PM CDT

Marketing Matters: Marketing in a Shrinking Marketplace

By: Donna Barson

The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Oct 10, 2008 | 04:13 PM CDT

Thinking Outloud: Paint It Black

By: Jeff Falk

Nothing stands out from the all-black crowd of recent fragrance releases for men.

Oct 10, 2008 | 04:10 PM CDT

Chemical Reaction: Cognitive Dissonance

By: Steve Herman

There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.

Oct 09, 2008 | 10:29 AM CDT

Marketing Matters: Fuel Costs Affect Beauty Buys

By: Liz Grubow

People admit to making different choices due to high gas prices.