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Feb 02, 2010 | 01:39 PM CST
By: George Carter, Shootgallery.com
A successful photo shoot complements the packaging and creates excitement—ultimately reinforcing the brand message and elevating consumer appeal.
Feb 02, 2010 | 01:32 PM CST
By: Aniko Hill
Although branding for and through digital media has become technically simple to do using modern tools, unless you have a firm grasp of the art of branding, you can unwittingly damage your brand very quickly.
Feb 02, 2010 | 10:43 AM CST
Industry experts wanted for beauty and personal care educational conference.
Jan 27, 2010 | 09:44 AM CST
Award honors the beauty industry’s entrepreneurial innovators; categories recognize work on a branded product, packaging design and advertising campaigns.
Jan 26, 2010 | 11:30 AM CST
Branded hospitality suite features hair and body products not yet available on the market.
Jan 25, 2010 | 03:37 PM CST
The Fragrance Foundation campaign highlights the positive effects of wearing fragrance; created to prompt consumers to engage fragrance with renewed enthusiasm.
Jan 19, 2010 | 12:36 PM CST
Publishing executive Susan Bornstein to fill new role, cited as "integral for launching many of CEW’s upcoming initiatives."
Jan 08, 2010 | 02:48 PM CST
Green marketing challenges, sustainable brand development, ethical retailing and consumer behavior toward natural personal care products are among the topics to be discussed at the Sustainable Cosmetics Summit.
Jan 08, 2010 | 10:04 AM CST
Elle Morris to newly created position of vice president and general manager of LPK Beauty; position set to expand LPK Beauty portfolio.
Jan 06, 2010 | 04:18 PM CST
Makeover app enables potential consumers to try out beauty products.