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New in Marketing (page 108 of 128)
May 13, 2010 | 04:43 PM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.
May 13, 2010 | 04:05 PM CDT
By: Amy Marks-McGee
Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the fl avor and the fragrance industries.
May 07, 2010 | 12:22 PM CDT
Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.
May 05, 2010 | 04:29 PM CDT
Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.
May 04, 2010 | 04:01 PM CDT
By: Jeff Falk
There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.
May 04, 2010 | 03:43 PM CDT
By: Alisa Marie Beyer
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
May 04, 2010 | 03:37 PM CDT
By: Imogen Matthews
A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.
May 03, 2010 | 04:46 PM CDT
By: Aniko Hill
Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.
Apr 28, 2010 | 08:54 AM CDT
A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.
Apr 16, 2010 | 01:08 PM CDT
Panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry, and where new new opportunities can be found.