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Jun 08, 2010 | 11:54 AM CDT

Unilever Advertising Innovation with Apple

Dove for Men brand will be first consumer product to be advertised on Apple's new iAD platform, with more Unilever products to follow.

May 27, 2010 | 09:44 AM CDT

P&G Marketing Features Consumer Interaction

New campaigns for Pantene and Gillette feature the need for consumers to submit applications and vote, displaying a heightened level of marketing interactivity with consumers.

May 26, 2010 | 10:36 AM CDT

Vogue International, Disney Promote Alice in Wonderland Partnership

Promotion includes $5 rebate for Vogue's Organix products in each copy of the Alice in Wonderland Blue-Ray/DVD, with full-page ads featuring the promo in several large beauty consumer magazines.

May 21, 2010 | 11:32 AM CDT

P&G Celebrates "My Black Is Beautiful Day" with City, State Representatives

Cincinnati and Ohio elected officials declared May 21 "My Black Is Beautiful Day," named for a multifacted P&G campaign to celebrate and empower African-American women.

May 13, 2010 | 04:43 PM CDT

Six Opportunities for Fragrance in 2010

By: Jeb Gleason-Allured

P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.

May 13, 2010 | 04:05 PM CDT

Forward Thinking: Fruit of the Vine

By: Amy Marks-McGee

Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the fl avor and the fragrance industries.

May 07, 2010 | 12:22 PM CDT

Maybelline Reaps Sales Results Through Makeovers at Walgreens

Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.

May 05, 2010 | 04:29 PM CDT

New App Creation Technology Designed for Beauty Brands

Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.

May 04, 2010 | 04:01 PM CDT

Better Living Through Ideas

By: Jeff Falk

There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.