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Apr 15, 2010 | 09:20 AM CDT

NYU Students Win L'Oréal USA Brandstorm Competition

A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.

Apr 06, 2010 | 04:44 PM CDT

Linking Fashion and Beauty

By: Imogen Matthews

Fashion and beauty have always been inextricably linked, one influencing the other. A look at changes in the past 20 years helps illuminate the horizon.

Apr 06, 2010 | 04:37 PM CDT

The Online World—Beauty Counter of Tomorrow

By: Liz Grubow

What does the rise of e-commerce and digital marketing mean for the global beauty industry?

Apr 06, 2010 | 04:15 PM CDT

2010 Beauty Packaging Identity Trends

By: Aniko Hill

In the beauty industry, packaging plays a central role in the brand experience and being aware of packaging identity trends can be a great indicator of industry trends as a whole.

Apr 06, 2010 | 03:49 PM CDT

Licensing in Color: Movie-inspired Makeup

Photo courtesy of HCT Packaging
By: Charu Suri and Ron Robinson

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

Apr 06, 2010 | 10:14 AM CDT

Expanded: Bringing a Beloved Brand Back to Life

By: Brian Budzynski

An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.

Apr 02, 2010 | 03:01 PM CDT

Pantene Announces Creation of Reality TV Ad

P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.

Mar 22, 2010 | 09:01 AM CDT

L'Oréal Paris Builds Brand/Product Awareness in U.S. College Tour

Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.

Mar 04, 2010 | 08:49 AM CST

OPI Launches Virtual Tester

iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel.

Mar 03, 2010 | 02:06 PM CST

Understanding Fragrance in Personal Care

By: Wen Schroeder

The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.