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New in Marketing (page 109 of 124)
Dec 07, 2009 | 11:41 AM CST
By: Jeff Falk, with contributions from Brian Budzy…
In building a color scheme for a brand, it’s not the colors themselves that rule the day, but rather building a color scheme that best expresses the brand and positively impacts sales.
Nov 24, 2009 | 10:33 AM CST
EurActiv report notes key element of new EU laws requires companies to print the word 'nano' in brackets after any ingredient smaller than 100 nanometres in size.
Nov 24, 2009 | 10:28 AM CST
Event attracts 41,000 global visitors; focuses on emerging markets.
Nov 09, 2009 | 01:56 PM CST
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 10:16 AM CST
By: Imogen Matthews
The beauty industry has always lagged behind food in the development of fair-trade certification, but this is set to change with the announcement of the first fair-trade certified products in the U.K. The history of fair-trade and latest initiatives in beauty, including examples of brands using the new fair-trade mark, are examined.
Oct 29, 2009 | 03:03 PM CDT
Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.
Oct 12, 2009 | 12:03 PM CDT
North American circulation could hit 18 million; impacting print ad spend.
Oct 12, 2009 | 09:22 AM CDT
Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.
Oct 09, 2009 | 09:58 AM CDT
In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.
Oct 05, 2009 | 03:17 PM CDT
By: Tina Chovanec
Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.