Most Popular in:

Marketing

New in Marketing (page 11 of 124)

Apr 28, 2014 | 09:43 AM CDT

Fragrance Is Beauty

By: Lori Miller Burns

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

Apr 28, 2014 | 08:25 AM CDT

Being Ready to Break Into New Markets

By: Kathy Connolly

Breaking into new markets is difficult, so make sure you have all your ducks in a row before you even set up your appointment with a retail buyer.

Apr 28, 2014 | 07:58 AM CDT

Drawn to the Flame

By: Jeff Falk

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

Apr 24, 2014 | 11:46 AM CDT

Cosmoprof North America Conference Showcases Storytelling Brand Marketing Strategy

At a Cosmprof North America panel hosted by GCI editor in chief Jeff Falk, marketing experts will discuss the importance of brand history in order to connect with consumers.

Apr 24, 2014 | 11:43 AM CDT

Speed Stick Gear Goes Extreme with YouTube Filmmaker Devin Graham

Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

Apr 22, 2014 | 10:18 AM CDT

Deborah Norville to Host 2014 Art of Packaging Gala

Deborah Norville

Pratt Institute's 2014 Art of Packaging Gala is set to be held May 6, 2014, at The University Club of New York, recognizing the work of Mary Kay Inc. and being hosted by Inside Edition's Deborah Norville.

Apr 22, 2014 | 09:19 AM CDT

Yadim Signs On as Global Makeup Artist with Maybelline

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.

Apr 22, 2014 | 09:07 AM CDT

SK-II Skin Care Pop Up Studios to Appear in NYC, SF for Spring 2014

SK-II skin counselors will be on hand at the studios to provide consumers with information on the brand and products, complimentary Beauty Imaging System skin consultations, interactive product testing and takeaway SK-II products samples.

Apr 22, 2014 | 09:03 AM CDT

New Campaign Looks to Bring Cetaphil to the Forefront for Consumers

The new consumer-focused strategy will be a significant step-change in the Cetaphil brand's marketing efforts, which have historically relied primarily on dermatologist recommendations to patients.

Apr 21, 2014 | 10:47 AM CDT

P&G Beauty & Grooming Sets Out to Help New Grads Look Their Best

P&G Beauty & Grooming is teaming up with LinkedIn for a three-stop tour of U.S. college campuses where they will offer products and makeovers to help job-seeking students look their professional best.