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New in Marketing (page 11 of 73)

Feb 07, 2013 | 10:26 AM CST

Simple Skin Care Gets New Brand Amabassador

Allison Williams has signed on with Unilever's Simple skin care as its new spokesperson.

Feb 06, 2013 | 02:42 PM CST

Emotional Connections with Brand Packaging

By: Donna Sturgess

A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.

Feb 06, 2013 | 12:12 PM CST

New MWV Research Shows Consumers Want More from Beauty Packaging

The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.

Feb 06, 2013 | 12:08 PM CST

Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study

Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.

Feb 06, 2013 | 11:56 AM CST

SymphonyIRI Examines Current and Emerging Merchandising Trends

According to its research, SymphonyIRI found there are opportunities for CPG marketers to think outside the box when establishing merchandising strategies

Feb 04, 2013 | 04:16 PM CST

Is Your Packaging Saying Hello or Goodbye?

By: Alisa Marie Beyer

On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.

Feb 04, 2013 | 02:03 PM CST

Becoming a Household Name Brand

By: Remyi Fredson-Cole

Building the right foundation is the only way to create a stable, successful beauty brand.

Feb 04, 2013 | 11:33 AM CST

Social Beauty: How New Developments in Social Media are Changing the Industry

By: Imogen Matthews

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Feb 01, 2013 | 11:23 AM CST

Lancôme Partners with Designer Jason Wu

The beauty brand and fashion designer are collaborating on a collection set to debut in fall 2013.