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Jul 01, 2014 | 09:47 AM CDT

My Black Is Beautiful Programs Looks to Put Festival Attendees’ “Beauty into Action”

My Black Is Beautiful (MBIB) will create hands-on, engaging experiences for Essence Festival-goers that deliver beauty in action in creative ways by connecting attendees with their favorite beauty and household products.

Jun 26, 2014 | 10:19 AM CDT

Beauty Sampling Gaining Importance in Today’s Consumer Culture

A conference session at the 2014 Cosmoprof North America event will focus on how beauty sampling can help boost sales.

Jun 26, 2014 | 10:09 AM CDT

Gillette Debuts Video to Highlight the Evolution of Men’s Grooming

According to Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom. A new video from the men's grooming brand shows the evolution of how men got there.

Jun 24, 2014 | 03:19 PM CDT

The Different Faces of Natural Skin Care

Three people smiling at the camera
By: Nicole Tyrimou, Euromonitor International

Despite variable economic conditions and variations in consumer behavior, the natural beauty market—and particularly skin care—continues to see strong growth.

Jun 24, 2014 | 02:48 PM CDT

The Highs and Lows of Green Certifications

By: Dr. Sundeep Gill

A beauty industry insider shares his thoughts on some of the trendiest of today’s green certifications and what makes them good—as well as what can make them difficult to achieve and sustain.

Jun 24, 2014 | 02:36 PM CDT

Make Your Green Claims Mean Something

Beauty product bottles decorated with a green vegetation motif
By: Sourabh Sharma and Scott Garrison

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

Jun 24, 2014 | 02:23 PM CDT

Who Moved My Eye Shadow?

By: Denise Herich

Even power players can’t just stand still and expect to lead in the beauty industry.

Jun 24, 2014 | 02:12 PM CDT

The Allure of Advocacy for Maximum ROI

One woman whispers into the ear of another women, using her hand as a shield
By: Ben Cesare

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

Jun 24, 2014 | 01:36 PM CDT

Rethinking Fragrance: Part I

By: Ruth Sutcliffe

How the industry can reinvigorate the fragrance market in an already-cluttered landscape.

Jun 24, 2014 | 11:49 AM CDT

Think About Direction...

By: Jeff Falk

Is there a true meaning for "green"?