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New in Marketing (page 110 of 124)
Sep 04, 2009 | 10:50 AM CDT
By: Nancy Jeffries
Orchestrating celebrity and fragrance to strike the right chord with consumers.
Sep 04, 2009 | 10:45 AM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 01, 2009 | 09:33 AM CDT
Group to present overview of the beauty industry and provide current data on how the economy has affected the beauty sector and consumer buying behavior.
Aug 31, 2009 | 02:41 PM CDT
By: Jeff Falk
Founder of Lamas Beauty talks about marketing platforms and products built and dependant on a “beauty from the inside” platform, as well as the impact of an evolving perception of wellness and beauty.
Aug 18, 2009 | 03:39 PM CDT
HBA event will explore current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals.
Aug 11, 2009 | 02:27 PM CDT
By: Jeff Falk
According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.
Aug 11, 2009 | 02:08 PM CDT
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 31, 2009 | 07:20 PM CDT
By: Alisa Marie Beyer
American women bat a cautious eye at nutraceuticals and nutricosmetics, but still believe in inside-out beauty.
Jul 31, 2009 | 07:12 PM CDT
By: Aniko Hill
The impetus, steps involved and outcome of a rebrand.
Jul 13, 2009 | 09:41 AM CDT
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.