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New in Marketing (page 111 of 128)
Feb 26, 2010 | 02:29 PM CST
Georgia Garinois-Melenikiotou to lead new team as senior vice president, corporate marketing.
Feb 24, 2010 | 04:47 PM CST
Industry leaders welcome new Council president and CEO Lezlee Westine and elect new officers; unveils new economic impact study.
Feb 17, 2010 | 09:47 AM CST
Beauty Blogger Central will return to Discover Beauty 2010, where beauty bloggers will provide consumer directed reports on what is new and innovative live from the show floor.
Feb 12, 2010 | 06:18 PM CST
By: Jeb Gleason-Allured, Editor, Perfumer & Flavor…
P&G’s Steve Hicks discusses how the industry can flourish in a difficult environment.
Feb 02, 2010 | 03:26 PM CST
By: Jeff Falk
That every opportunity has a cost, and vice versa. Take marketing and selling online ...
Feb 02, 2010 | 03:18 PM CST
By: Dennis Church
When planned, managed and executed properly, self-funded events produced with appropriate partners/complementary brands can be a valuable marketing vehicle to build brand awareness and relationships.
Feb 02, 2010 | 02:49 PM CST
By: Jeb Gleason-Allured
Two perfumers reveal a favorite fragrance note, and discuss how finding balance in materials gives fragrances a soul.
Feb 02, 2010 | 02:06 PM CST
By: Lisa Doyle
Optimize your online sales through search engines, social media and more.
Feb 02, 2010 | 02:00 PM CST
By: Marie Alice Dibon, PharmD
Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?
Feb 02, 2010 | 01:39 PM CST
By: George Carter, Shootgallery.com
A successful photo shoot complements the packaging and creates excitement—ultimately reinforcing the brand message and elevating consumer appeal.