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New in Marketing (page 111 of 132)
Jun 15, 2010 | 09:25 AM CDT
Givaudan launches iPerfumer for Apple's iPhone.
Jun 15, 2010 | 09:04 AM CDT
Tour travels across the U.S. this summer, promoting the brand and offering personal recommendations to attending consumers.
Jun 14, 2010 | 03:48 PM CDT
Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.
Jun 10, 2010 | 02:33 PM CDT
The new members-only shopping Web site offers insight into products, beauty industry with how-to articles, brand profiles and information submitted from members.
Jun 08, 2010 | 11:54 AM CDT
Dove for Men brand will be first consumer product to be advertised on Apple's new iAD platform, with more Unilever products to follow.
May 27, 2010 | 10:23 AM CDT
FIT master’s degree program celebrates 10th anniversary with special capstone focused on the future of beauty.
May 27, 2010 | 09:44 AM CDT
New campaigns for Pantene and Gillette feature the need for consumers to submit applications and vote, displaying a heightened level of marketing interactivity with consumers.
May 26, 2010 | 10:36 AM CDT
Promotion includes $5 rebate for Vogue's Organix products in each copy of the Alice in Wonderland Blue-Ray/DVD, with full-page ads featuring the promo in several large beauty consumer magazines.
May 21, 2010 | 11:32 AM CDT
Cincinnati and Ohio elected officials declared May 21 "My Black Is Beautiful Day," named for a multifacted P&G campaign to celebrate and empower African-American women.
May 13, 2010 | 04:43 PM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.