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New in Marketing (page 111 of 124)

Jul 31, 2009 | 07:12 PM CDT

Case Study: Rebranding a Cosmetics Line

Makeup Designory (MUD)
By: Aniko Hill

The impetus, steps involved and outcome of a rebrand.

Jul 13, 2009 | 09:41 AM CDT

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 12:25 PM CDT

Making the Brand/Consumer Connection (and sale) Online

By: Jeff Falk

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

Jul 06, 2009 | 12:15 PM CDT

Twittering from the Field and the Bench

By: Pierce Mattie

Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.

Jul 06, 2009 | 11:37 AM CDT

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

By: Liz Grubow

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jun 15, 2009 | 12:12 PM CDT

GCI Joins Online Radio Discussion on Beauty Opportunities; Best Practices

Industry expert roundup to discuss trends and opportunities in the beauty industry.