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New in Marketing (page 111 of 130)
Apr 06, 2010 | 04:15 PM CDT
By: Aniko Hill
In the beauty industry, packaging plays a central role in the brand experience and being aware of packaging identity trends can be a great indicator of industry trends as a whole.
Apr 06, 2010 | 03:49 PM CDT
By: Charu Suri and Ron Robinson
Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.
Apr 06, 2010 | 10:14 AM CDT
By: Brian Budzynski
An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.
Apr 02, 2010 | 03:01 PM CDT
P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.
Mar 22, 2010 | 09:01 AM CDT
Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.
Mar 04, 2010 | 08:49 AM CST
iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel.
Mar 03, 2010 | 02:06 PM CST
By: Wen Schroeder
The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.
Mar 03, 2010 | 12:47 PM CST
By: Lisa Doyle
As natural and organic products become more mainstream, mass-market retailers find creative ways to assimilate these goods onto their beauty care shelf space.
Mar 03, 2010 | 12:43 PM CST
By: Giles Bovill
During a tough economic time for fragrance, the opportunity to leverage the appeal of naturals remains.
Mar 03, 2010 | 12:38 PM CST
By: Alisa Marie Beyer
Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.