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New in Marketing (page 112 of 127)

Dec 07, 2009 | 11:41 AM CST

From Color to Brand

By: Jeff Falk, with contributions from Brian Budzy…

In building a color scheme for a brand, it’s not the colors themselves that rule the day, but rather building a color scheme that best expresses the brand and positively impacts sales.

Nov 24, 2009 | 10:33 AM CST

EU Adopts New Rules for Beauty Marketing

EurActiv report notes key element of new EU laws requires companies to print the word 'nano' in brackets after any ingredient smaller than 100 nanometres in size.

Nov 24, 2009 | 10:28 AM CST

Cosmoprof Asia 2009 Registers 4% Increase in Visitors

Event attracts 41,000 global visitors; focuses on emerging markets.

Nov 09, 2009 | 01:56 PM CST

Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Nov 09, 2009 | 10:16 AM CST

Fair-trade in Beauty: Certification and Case Studies

By: Imogen Matthews

The beauty industry has always lagged behind food in the development of fair-trade certification, but this is set to change with the announcement of the first fair-trade certified products in the U.K. The history of fair-trade and latest initiatives in beauty, including examples of brands using the new fair-trade mark, are examined.

Oct 29, 2009 | 03:03 PM CDT

Cosmoprof Worldwide Bologna and Ipekyolu Exhibitions Announce Strategic Partnership

Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.

Oct 12, 2009 | 12:03 PM CDT

P&G To Expand Custom-published Magazine to U.S. Market

North American circulation could hit 18 million; impacting print ad spend.

Oct 12, 2009 | 09:22 AM CDT

Unilever Brand Leverages New Video Ad Format

Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.

Oct 09, 2009 | 09:58 AM CDT

OPI Partners With Dell

In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.

Oct 05, 2009 | 03:17 PM CDT

Case Study: Adjusting for the Holidays

By: Tina Chovanec

Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.