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Apr 07, 2009 | 02:31 PM CDT

Profile: Marketing Global Success

By: Alexandra Voigt

With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.

Mar 16, 2009 | 09:34 AM CDT

Axe Launches Site in Conjunction with New Line

Web site designed to serve as a relatable point of engagement with the brand.

Feb 27, 2009 | 02:36 PM CST

Marketing Matters: Simplify the Message to Create a Stronger Brand

By: Alisa Marie Beyer

Building a strong brand depends on expressing a clear brand message.

Feb 27, 2009 | 10:34 AM CST

Poll Demonstrates Brand/Consumer Connection

Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.

Feb 20, 2009 | 11:56 AM CST

LPK Names Chief Creative Officer

Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.

Feb 20, 2009 | 11:24 AM CST

Ferragamo Featured in Video Game

Ferragamo Parfums/Rockstar Games

Company's perfume collections are advertised on virtual roadside billboards in racing game.

Feb 03, 2009 | 01:54 PM CST

Brand Security's White Knight—Packaging

By: John Perkins

The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.

Jan 27, 2009 | 10:01 AM CST

Calvin Klein Fragrances Launches Online Brand Experience

Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.

Jan 27, 2009 | 09:53 AM CST

Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product

Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.

Jan 09, 2009 | 03:33 PM CST

Goodbye Big Logos—Hello Snazzy Packaging

By: Julia Anne Matheson and Anna Balichina

With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?