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New in Marketing (page 113 of 132)
Apr 15, 2010 | 09:20 AM CDT
A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.
Apr 06, 2010 | 04:44 PM CDT
By: Imogen Matthews
Fashion and beauty have always been inextricably linked, one influencing the other. A look at changes in the past 20 years helps illuminate the horizon.
Apr 06, 2010 | 04:37 PM CDT
By: Liz Grubow
What does the rise of e-commerce and digital marketing mean for the global beauty industry?
Apr 06, 2010 | 04:15 PM CDT
By: Aniko Hill
In the beauty industry, packaging plays a central role in the brand experience and being aware of packaging identity trends can be a great indicator of industry trends as a whole.
Apr 06, 2010 | 03:49 PM CDT
By: Charu Suri and Ron Robinson
Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.
Apr 06, 2010 | 10:14 AM CDT
By: Brian Budzynski
An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.
Apr 02, 2010 | 03:01 PM CDT
P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.
Mar 22, 2010 | 09:01 AM CDT
Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.
Mar 04, 2010 | 08:49 AM CST
iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel.
Mar 03, 2010 | 02:06 PM CST
By: Wen Schroeder
The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.