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New in Marketing (page 113 of 128)
Jan 05, 2010 | 02:25 PM CST
By: Marie Alice Dibon
Building the most successful collaboration between marketing and R&D requires giving equal weight to the creativity and output of both. Understanding each area’s working context by frequent contact and shared work responsibilities is the only way to overcome barriers.
Dec 22, 2009 | 12:22 PM CST
Seiden will play the lead role in driving the company’s communications strategy to best support its global charitable activities; will continue to lead the social and digital media efforts.
Dec 15, 2009 | 11:17 AM CST
Kline study reveals direct sales has emerged as the fastest-growing retail channel in the world for beauty products, posting an 8.6% increase.
Dec 09, 2009 | 09:31 AM CST
Though manufacturer and consumer attitudes were changed by the recession, innovation and resilience have shaped a new landscape for beauty in 2010.
Dec 07, 2009 | 11:41 AM CST
By: Jeff Falk, with contributions from Brian Budzy…
In building a color scheme for a brand, it’s not the colors themselves that rule the day, but rather building a color scheme that best expresses the brand and positively impacts sales.
Nov 24, 2009 | 10:33 AM CST
EurActiv report notes key element of new EU laws requires companies to print the word 'nano' in brackets after any ingredient smaller than 100 nanometres in size.
Nov 24, 2009 | 10:28 AM CST
Event attracts 41,000 global visitors; focuses on emerging markets.
Nov 09, 2009 | 01:56 PM CST
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 10:16 AM CST
By: Imogen Matthews
The beauty industry has always lagged behind food in the development of fair-trade certification, but this is set to change with the announcement of the first fair-trade certified products in the U.K. The history of fair-trade and latest initiatives in beauty, including examples of brands using the new fair-trade mark, are examined.
Oct 29, 2009 | 03:03 PM CDT
Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.