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New in Marketing (page 113 of 124)
Apr 07, 2009 | 02:31 PM CDT
By: Alexandra Voigt
With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.
Mar 16, 2009 | 09:34 AM CDT
Web site designed to serve as a relatable point of engagement with the brand.
Feb 27, 2009 | 02:36 PM CST
By: Alisa Marie Beyer
Building a strong brand depends on expressing a clear brand message.
Feb 27, 2009 | 10:34 AM CST
Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.
Feb 20, 2009 | 11:56 AM CST
Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.
Feb 20, 2009 | 11:24 AM CST
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 03, 2009 | 01:54 PM CST
By: John Perkins
The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Jan 27, 2009 | 09:53 AM CST
Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.
Jan 09, 2009 | 03:33 PM CST
By: Julia Anne Matheson and Anna Balichina
With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?