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New in Marketing (page 114 of 128)

Oct 12, 2009 | 09:22 AM CDT

Unilever Brand Leverages New Video Ad Format

Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.

Oct 09, 2009 | 09:58 AM CDT

OPI Partners With Dell

In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.

Oct 05, 2009 | 03:17 PM CDT

Case Study: Adjusting for the Holidays

By: Tina Chovanec

Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.

Oct 05, 2009 | 03:12 PM CDT

Future Perfect

By: Nancy McDonald and Salvador Pliego

Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.

Sep 04, 2009 | 10:50 AM CDT

Meet the Conductor—Neil Katz

Neil Katz
By: Nancy Jeffries

Orchestrating celebrity and fragrance to strike the right chord with consumers.

Sep 04, 2009 | 10:45 AM CDT

1 + 1 = 3

By: Jeb Gleason-Allured

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Sep 01, 2009 | 09:33 AM CDT

The NPD Group to Present Trend Data at HBA

Group to present overview of the beauty industry and provide current data on how the economy has affected the beauty sector and consumer buying behavior.

Aug 31, 2009 | 02:41 PM CDT

Talking Beauty and Wellness with Peter Lamas of Lamas Beauty

By: Jeff Falk

Founder of Lamas Beauty talks about marketing platforms and products built and dependant on a “beauty from the inside” platform, as well as the impact of an evolving perception of wellness and beauty.

Aug 18, 2009 | 03:39 PM CDT

X-Ceuticals Conference to Explore Emerging Cosmeceuticals/Nutraceuticals Market

HBA event will explore current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals.

Aug 11, 2009 | 02:27 PM CDT

The New Age of Antiaging

By: Jeff Falk

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.