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New in Marketing (page 114 of 129)
Nov 09, 2009 | 01:56 PM CST
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 10:16 AM CST
By: Imogen Matthews
The beauty industry has always lagged behind food in the development of fair-trade certification, but this is set to change with the announcement of the first fair-trade certified products in the U.K. The history of fair-trade and latest initiatives in beauty, including examples of brands using the new fair-trade mark, are examined.
Oct 29, 2009 | 03:03 PM CDT
Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.
Oct 12, 2009 | 12:03 PM CDT
North American circulation could hit 18 million; impacting print ad spend.
Oct 12, 2009 | 09:22 AM CDT
Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.
Oct 09, 2009 | 09:58 AM CDT
In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.
Oct 05, 2009 | 03:17 PM CDT
By: Tina Chovanec
Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.
Oct 05, 2009 | 03:12 PM CDT
By: Nancy McDonald and Salvador Pliego
Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.
Sep 04, 2009 | 10:50 AM CDT
By: Nancy Jeffries
Orchestrating celebrity and fragrance to strike the right chord with consumers.
Sep 04, 2009 | 10:45 AM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.