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New in Marketing (page 114 of 128)
Oct 12, 2009 | 12:03 PM CDT
North American circulation could hit 18 million; impacting print ad spend.
Oct 12, 2009 | 09:22 AM CDT
Vaseline employs technology to create active ad viewing experience; goal to allow consumers to connect with brand on their own terms.
Oct 09, 2009 | 09:58 AM CDT
In a unique collaboration, Dell will market laptops in 26 exclusive OPI color choices already available in OPI's nail lacquer collection.
Oct 05, 2009 | 03:17 PM CDT
By: Tina Chovanec
Seasonal marketing can complicate things for even well-researched, targeted and received brands. Solutions are there after careful consideration of options and cost assessments.
Oct 05, 2009 | 03:12 PM CDT
By: Nancy McDonald and Salvador Pliego
Though it may seem as if the current economic climate has indefinitely postponed the reality of the next big thing, the beauty industry may simply be under leveraging the potential of its smaller, ongoing breakthroughs and could be on the cusp of an incredibly exciting time.
Sep 04, 2009 | 10:50 AM CDT
By: Nancy Jeffries
Orchestrating celebrity and fragrance to strike the right chord with consumers.
Sep 04, 2009 | 10:45 AM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 01, 2009 | 09:33 AM CDT
Group to present overview of the beauty industry and provide current data on how the economy has affected the beauty sector and consumer buying behavior.
Aug 31, 2009 | 02:41 PM CDT
By: Jeff Falk
Founder of Lamas Beauty talks about marketing platforms and products built and dependant on a “beauty from the inside” platform, as well as the impact of an evolving perception of wellness and beauty.
Aug 18, 2009 | 03:39 PM CDT
HBA event will explore current market trends, natural active ingredients, regulations and technical innovations emerging from the synergy of cosmeceuticals and nutraceuticals.