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New in Marketing (page 114 of 127)

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 12:25 PM CDT

Making the Brand/Consumer Connection (and sale) Online

By: Jeff Falk

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

Jul 06, 2009 | 12:15 PM CDT

Twittering from the Field and the Bench

By: Pierce Mattie

Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.

Jul 06, 2009 | 11:37 AM CDT

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

By: Liz Grubow

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Jun 15, 2009 | 12:48 PM CDT

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Jun 15, 2009 | 12:12 PM CDT

GCI Joins Online Radio Discussion on Beauty Opportunities; Best Practices

Industry expert roundup to discuss trends and opportunities in the beauty industry.

Jun 05, 2009 | 04:27 PM CDT

Everything Old is News Again

By: Nancy McDonald and Salvador Pliego

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

Jun 04, 2009 | 11:13 AM CDT

L'Oréal Paris Celebrates 100 Years

Core and iconic products will be available at strategic price points for a limited time through U.S. retailers.