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Oct 13, 2008 | 04:57 PM CDT

Launch Sequence

By: Karen A. Newman

Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.

Oct 13, 2008 | 04:51 PM CDT

Marketing Matters: Marketing in a Shrinking Marketplace

By: Donna Barson

The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Oct 10, 2008 | 04:13 PM CDT

Thinking Outloud: Paint It Black

By: Jeff Falk

Nothing stands out from the all-black crowd of recent fragrance releases for men.

Oct 10, 2008 | 04:10 PM CDT

Chemical Reaction: Cognitive Dissonance

By: Steve Herman

There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.

Oct 09, 2008 | 10:29 AM CDT

Marketing Matters: Fuel Costs Affect Beauty Buys

By: Liz Grubow

People admit to making different choices due to high gas prices.

Oct 07, 2008 | 12:26 PM CDT

Meet the Press: Beauty Editors Speak Out

By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct 03, 2008 | 03:09 PM CDT

The Naturals Consumer: 12 Truths

By: Jeb Gleason-Allured

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Sep 16, 2008 | 11:57 AM CDT

CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres

CoverGirl_Ellen DeGeneres

Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."

Sep 12, 2008 | 12:05 PM CDT

SpongeTech Launching Campaign on SIRIUS XM Radio

National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.