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New in Marketing (page 116 of 132)
Jan 25, 2010 | 03:37 PM CST
The Fragrance Foundation campaign highlights the positive effects of wearing fragrance; created to prompt consumers to engage fragrance with renewed enthusiasm.
Jan 19, 2010 | 12:36 PM CST
Publishing executive Susan Bornstein to fill new role, cited as "integral for launching many of CEW’s upcoming initiatives."
Jan 08, 2010 | 02:48 PM CST
Green marketing challenges, sustainable brand development, ethical retailing and consumer behavior toward natural personal care products are among the topics to be discussed at the Sustainable Cosmetics Summit.
Jan 08, 2010 | 10:04 AM CST
Elle Morris to newly created position of vice president and general manager of LPK Beauty; position set to expand LPK Beauty portfolio.
Jan 06, 2010 | 04:18 PM CST
Makeover app enables potential consumers to try out beauty products.
Jan 05, 2010 | 02:39 PM CST
By: Alisa Marie Beyer
An exclusive study takes a look at the top concerns of today’s leading beauty executives.
Jan 05, 2010 | 02:25 PM CST
By: Marie Alice Dibon
Building the most successful collaboration between marketing and R&D requires giving equal weight to the creativity and output of both. Understanding each area’s working context by frequent contact and shared work responsibilities is the only way to overcome barriers.
Dec 22, 2009 | 12:22 PM CST
Seiden will play the lead role in driving the company’s communications strategy to best support its global charitable activities; will continue to lead the social and digital media efforts.
Dec 15, 2009 | 11:17 AM CST
Kline study reveals direct sales has emerged as the fastest-growing retail channel in the world for beauty products, posting an 8.6% increase.
Dec 09, 2009 | 09:31 AM CST
Though manufacturer and consumer attitudes were changed by the recession, innovation and resilience have shaped a new landscape for beauty in 2010.