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New in Marketing (page 116 of 127)

Feb 20, 2009 | 11:56 AM CST

LPK Names Chief Creative Officer

Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.

Feb 20, 2009 | 11:24 AM CST

Ferragamo Featured in Video Game

Ferragamo Parfums/Rockstar Games

Company's perfume collections are advertised on virtual roadside billboards in racing game.

Feb 03, 2009 | 01:54 PM CST

Brand Security's White Knight—Packaging

By: John Perkins

The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.

Jan 27, 2009 | 10:01 AM CST

Calvin Klein Fragrances Launches Online Brand Experience

Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.

Jan 27, 2009 | 09:53 AM CST

Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product

Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.

Jan 09, 2009 | 03:33 PM CST

Goodbye Big Logos—Hello Snazzy Packaging

By: Julia Anne Matheson and Anna Balichina

With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?

Jan 09, 2009 | 03:01 PM CST

Marketing Matters: Changes Bring Opportunities

By: Liz Grubow

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

Dec 18, 2008 | 10:25 AM CST

Marketer Targets Unique, Narrowly Defined Consumer

Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.

Dec 10, 2008 | 01:03 PM CST

Marketing and R&D Magic: Dissimilarities Pull the Best from R&D and Marketing

By: Nancy McDonald and Salvador Pliego

It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.

Dec 10, 2008 | 12:31 PM CST

Marketing Matters: Creating A Successful Brand in Challenging Times

By: Donna Barson

Building a successful brand depends on doing a number of things well.