Most Popular in:

Marketing

New in Marketing (page 116 of 124)

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 01:43 PM CDT

Cyber Anthropology: Why Blogs Matter

By: Michelle Krell Kydd

Marketers can learn a lot by mining online fragrance communities.

Sep 05, 2008 | 12:14 PM CDT

Packaging Design: Engaging Consumers

By: John Lamb

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Sep 03, 2008 | 04:52 PM CDT

New Marketing Techniques—Changing the Game

By: Donna C. Barson

New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.

Sep 03, 2008 | 04:48 PM CDT

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Aug 28, 2008 | 04:22 PM CDT

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson

All indications are that males are spending more and more time and money on personal grooming.

Aug 28, 2008 | 02:43 PM CDT

The Challenges of a U.S. Launch

By: Michael Long and Chris Czajkowski

The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.

Aug 28, 2008 | 02:36 PM CDT

Gillette and EA Sports Announce Global Partnership

Co-promotional marketing opportunities will focus on similar male consumers.

Aug 28, 2008 | 12:26 PM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.