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New in Marketing (page 116 of 127)
Feb 27, 2009 | 10:34 AM CST
Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.
Feb 20, 2009 | 11:56 AM CST
Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.
Feb 20, 2009 | 11:24 AM CST
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 03, 2009 | 01:54 PM CST
By: John Perkins
The hazards of nonsecure packaging go beyond product damage and can lead to a severe devaluation of a brand. Numerous decisions in packaging and component choices are logical options for brand security.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Jan 27, 2009 | 09:53 AM CST
Brooke Shields to be the face of Coppertone's new sunscreen featuring antiaging ingredients.
Jan 09, 2009 | 03:33 PM CST
By: Julia Anne Matheson and Anna Balichina
With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?
Jan 09, 2009 | 03:01 PM CST
By: Liz Grubow
Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.
Dec 18, 2008 | 10:25 AM CST
Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.
Dec 10, 2008 | 01:03 PM CST
By: Nancy McDonald and Salvador Pliego
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.