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Jun 01, 2009 | 12:34 PM CDT

Skin Care Brand; Retailer Sponsor Skin Cancer Screening Tour

The Skin Cancer Foundation’s 2009 “Road to Healthy Skin” Tour, presented by Aveeno and Rite Aid, kicked off near Grand Central Terminal on May 4, 2009.

May 13, 2009 | 04:07 PM CDT

Crisis, Necessity and Desire: Changing the Beauty Game

By: Jeb Gleason-Allured

Fashion Group International’s recent Beauty Game Changers event explored brand success in the current economic environment and trends impacting ongoing success.

Apr 30, 2009 | 12:32 PM CDT

Communicating What Comes Naturally

Mareike von Postel
By: Alexandra Voigt

Mareike von Postel, marketing manager for Weleda North America, sums the company's mission up simply, “We are a different company. Our farmers and partners are where it’s at. Our products don’t start in the lab—they start on the farm.”

Apr 07, 2009 | 03:20 PM CDT

Marketing and R&D Magic: Fostering Our Vital Relationship with Consumers

By: Nancy McDonald and Salvador Pliego

Getting consumers caught up in the magic and promise of beauty requires an escalation of imagination and creation of a real emotional experience—but it cannot be at the expense of integrity.

Apr 07, 2009 | 03:15 PM CDT

Marketing Matters: Shift Toward Simplicity Impacts Skin Care

By: Liz Grubow and Valerie Jacobs

A look at how the economy impacts consumer shopping strategies and the implications for marketers of skin care—and how it’s predicted that opportunity will flow from the adversity.

Apr 07, 2009 | 02:31 PM CDT

Profile: Marketing Global Success

By: Alexandra Voigt

With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.

Mar 16, 2009 | 09:34 AM CDT

Axe Launches Site in Conjunction with New Line

Web site designed to serve as a relatable point of engagement with the brand.

Feb 27, 2009 | 02:36 PM CST

Marketing Matters: Simplify the Message to Create a Stronger Brand

By: Alisa Marie Beyer

Building a strong brand depends on expressing a clear brand message.

Feb 27, 2009 | 10:34 AM CST

Poll Demonstrates Brand/Consumer Connection

Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.

Feb 20, 2009 | 11:56 AM CST

LPK Names Chief Creative Officer

Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.