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New in Marketing (page 119 of 128)
Oct 22, 2008 | 10:20 AM CDT
In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.
Oct 14, 2008 | 11:50 AM CDT
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.
Oct 14, 2008 | 11:39 AM CDT
By: Nancy Jeffries
Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.
Oct 13, 2008 | 04:57 PM CDT
By: Karen A. Newman
Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.
Oct 13, 2008 | 04:51 PM CDT
By: Donna Barson
The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?
Oct 10, 2008 | 04:38 PM CDT
By: Alisa Marie Beyer
Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?
Oct 10, 2008 | 04:13 PM CDT
By: Jeff Falk
Nothing stands out from the all-black crowd of recent fragrance releases for men.
Oct 10, 2008 | 04:10 PM CDT
By: Steve Herman
There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.
Oct 09, 2008 | 10:29 AM CDT
By: Liz Grubow
People admit to making different choices due to high gas prices.
Oct 07, 2008 | 12:26 PM CDT
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.