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New in Marketing (page 119 of 132)
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 12:25 PM CDT
By: Jeff Falk
According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.
Jul 06, 2009 | 12:15 PM CDT
By: Pierce Mattie
Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.
Jul 06, 2009 | 11:37 AM CDT
By: Liz Grubow
Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 15, 2009 | 12:48 PM CDT
Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.
Jun 15, 2009 | 12:12 PM CDT
Industry expert roundup to discuss trends and opportunities in the beauty industry.
Jun 05, 2009 | 04:27 PM CDT
By: Nancy McDonald and Salvador Pliego
Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.
Jun 04, 2009 | 11:13 AM CDT
Core and iconic products will be available at strategic price points for a limited time through U.S. retailers.