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Jun 09, 2008 | 03:00 PM CDT
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
May 27, 2008 | 04:13 PM CDT
Pierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries
May 01, 2008 | 03:29 PM CDT
By: Nancy C. Hayden
Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.
May 01, 2008 | 03:26 PM CDT
By: Donna C. Barson
Strategic product marketing is the key to getting consumers to buy during tight economic times.
Apr 10, 2008 | 04:50 PM CDT
Brand states the channel signals a new approach to its online marketing; effort to chart future of online media in the consumer space...
Apr 10, 2008 | 03:31 PM CDT
Island Def Jam Music Group launches hip-hop label in partnership with TAG Body Sprays...
Apr 02, 2008 | 10:44 AM CDT
By: Steve Herman
The beauty industry has an insatiable craving for innovation. Evaluating the foresight and acumen of the founders of the modern beauty business informs where the industry’s been, the methods of its advancement and where it can still advance.
Apr 02, 2008 | 10:42 AM CDT
By: Liz Grubow, LPK Beauty Group
Regardless of how they are delivered—topically, ingestible or both—cosmeceuticals bring performance and ease of use, as well as surprise and delight, to the consumer.
Apr 02, 2008 | 10:40 AM CDT
By: Karen A. Newman
One light gives you more hair, and one light gives you less …
Apr 02, 2008 | 10:35 AM CDT
By: Jeff Falk
GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.