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Sep 08, 2008 | 07:58 PM CDT

Mexican Star Becomes Olay Spokeperson

Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.

Sep 05, 2008 | 03:11 PM CDT

The Face of Change: Social Media's Impact on Beauty Branding

By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 01:43 PM CDT

Cyber Anthropology: Why Blogs Matter

By: Michelle Krell Kydd

Marketers can learn a lot by mining online fragrance communities.

Sep 05, 2008 | 12:14 PM CDT

Packaging Design: Engaging Consumers

By: John Lamb

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Sep 03, 2008 | 04:52 PM CDT

New Marketing Techniques—Changing the Game

By: Donna C. Barson

New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.

Sep 03, 2008 | 04:48 PM CDT

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Aug 28, 2008 | 04:22 PM CDT

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson

All indications are that males are spending more and more time and money on personal grooming.

Aug 28, 2008 | 02:43 PM CDT

The Challenges of a U.S. Launch

By: Michael Long and Chris Czajkowski

The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.