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May 29, 2014 | 04:32 PM CDT

For the Ages: Ingredients Targeted to Different Generations

By: Abby Penning

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

May 29, 2014 | 04:09 PM CDT

Beauty Online: Content First, Technology Second

By: Sheri L. Koetting

A fresh perspective on your greatest assets and weaknesses can be extremely helpful during this process.

May 29, 2014 | 03:59 PM CDT

Coastal Salt & Soul: A Return to My Roots

By: Alisa Marie Beyer

A story of love, luck and ideas.

May 29, 2014 | 03:47 PM CDT

Emotional Branding—Can You Feel It?

By: Rick Ruffalo

Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.

May 29, 2014 | 03:13 PM CDT

Top Finishes to Help Your Beauty Product Stand Out

By: Nikki Clark

Each finish tells a story about your product.

May 29, 2014 | 02:06 PM CDT

CITY Award Nominees for 2014 Announced

ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.

May 28, 2014 | 12:15 PM CDT

New Sun Care Products Help Protection Meet Technology

Mintel analyst Kirk Vaclavik writes on a new Nivea product ad with a built-in wristband parents can use to track their children on the beach.

May 28, 2014 | 12:11 PM CDT

Interactive Tech to Take Floor Space at Cosmoprof North America 2014

Cosmoprof North America (CPNA) is announcing its first-ever interactive experience technology area on the show floor at its 2014 edition.

May 28, 2014 | 12:08 PM CDT

Function Meets Appearance: New Packaging Trends in Functional and Shelf Appeal

Enhancing shelf visibility and pack functionality is a big trend in beauty packaging.