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Jan 31, 2013 | 01:34 PM CST
Mary Kay's Website Gets an Anniversary Makeover
In honor of its 50th anniversary, Mary Kay is revamping its website.
Jan 29, 2013 | 10:37 AM CST
YouTube Gains Industry Appeal as "Vloggers" Push Prestige Beauty
Think tank L2 says beauty brands aren't only trying to get their products into the hands of "vloggers," or video bloggers, they are also peppering vlogger videos with InVideo ads.
Jan 25, 2013 | 10:42 AM CST
Bespoke Skin Care Options Helping Prestige Market, Says Euromonitor
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Jan 25, 2013 | 10:31 AM CST
2013 Art of Packaging Award to Honor Estée Lauder's Veronique Gabai-Pinksy
The event, which will take place April 30, 2013, in New York, recognizes the packaging work of Gabai-Pinksy through Estée Lauder's Aramis and Designer Fragrances, BeautyBank and IdeaBank.
Jan 24, 2013 | 01:35 PM CST
Boots UK Debuts Service to Color Match Foundation for Customers
In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.
Jan 24, 2013 | 12:03 PM CST
Using Content Marketing to Show Product Evidence
By: Sarah Ban
Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.
Jan 22, 2013 | 10:42 AM CST
L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 17, 2013 | 01:43 PM CST
Gillette Looks at How Shaving Behavior Affects Kissing
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.
Jan 15, 2013 | 11:43 AM CST
Nivea Gets a New Global Design
The Beiersdorf skin care brand is getting revamped look for 2013.
Jan 15, 2013 | 11:32 AM CST
Encouraging Better Hair Care Regimens, L'Oréal Paris Launches Advance Haircare
The Advanced Haircare line encourages women to move from the two-step wash-and-condition hair care practice to the three-step practice of wash, condition and treat.