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Oct 03, 2008 | 03:09 PM CDT

The Naturals Consumer: 12 Truths

By: Jeb Gleason-Allured

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Sep 16, 2008 | 11:57 AM CDT

CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres

CoverGirl_Ellen DeGeneres

Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."

Sep 12, 2008 | 12:05 PM CDT

SpongeTech Launching Campaign on SIRIUS XM Radio

National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.

Sep 08, 2008 | 07:58 PM CDT

Mexican Star Becomes Olay Spokeperson

Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.

Sep 05, 2008 | 03:11 PM CDT

The Face of Change: Social Media's Impact on Beauty Branding

By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 01:43 PM CDT

Cyber Anthropology: Why Blogs Matter

By: Michelle Krell Kydd

Marketers can learn a lot by mining online fragrance communities.

Sep 05, 2008 | 12:14 PM CDT

Packaging Design: Engaging Consumers

By: John Lamb

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Sep 03, 2008 | 04:52 PM CDT

New Marketing Techniques—Changing the Game

By: Donna C. Barson

New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.