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New in Marketing (page 120 of 128)
Oct 10, 2008 | 04:10 PM CDT
By: Steve Herman
There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.
Oct 09, 2008 | 10:29 AM CDT
By: Liz Grubow
People admit to making different choices due to high gas prices.
Oct 07, 2008 | 12:26 PM CDT
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
Oct 03, 2008 | 03:09 PM CDT
By: Jeb Gleason-Allured
The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.
Sep 16, 2008 | 11:57 AM CDT
Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."
Sep 12, 2008 | 12:05 PM CDT
National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.
Sep 08, 2008 | 07:58 PM CDT
Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.
Sep 05, 2008 | 03:11 PM CDT
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
Sep 05, 2008 | 02:47 PM CDT
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 01:43 PM CDT
By: Michelle Krell Kydd
Marketers can learn a lot by mining online fragrance communities.