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New in Marketing (page 121 of 131)
Jan 09, 2009 | 03:33 PM CST
By: Julia Anne Matheson and Anna Balichina
With big logos no longer in fashion and packaging’s role emphasized and key to brand protection, should beauty companies change their trademark strategy?
Jan 09, 2009 | 03:01 PM CST
By: Liz Grubow
Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.
Dec 18, 2008 | 10:25 AM CST
Novel trial effort on extreme skin condition of school bus mechanics meant to demonstrate effectiveness and wider potential of product.
Dec 10, 2008 | 01:03 PM CST
By: Nancy McDonald and Salvador Pliego
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.
Dec 10, 2008 | 12:31 PM CST
By: Donna Barson
Building a successful brand depends on doing a number of things well.
Dec 04, 2008 | 03:41 PM CST
By: Nancy Jeffries, Contributing Editor
2009 promises classic colors and looks in both cosmetics and fashion.
Nov 21, 2008 | 11:29 AM CST
By: Sara Mason
Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.
Nov 13, 2008 | 02:07 PM CST
Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.
Nov 05, 2008 | 02:41 PM CST
By: Alisa Marie Beyer, The Benchmarking Company
Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.
Nov 05, 2008 | 01:18 PM CST
By: Aniko Hill
Branding transcends fashion or trends, but there are points in companies’ growth trajectories in which relaunching a brand reconnects with target consumers and strengthens the relationship.