Most Popular in:

Marketing

New in Marketing (page 121 of 128)

Sep 05, 2008 | 12:14 PM CDT

Packaging Design: Engaging Consumers

By: John Lamb

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Sep 03, 2008 | 04:52 PM CDT

New Marketing Techniques—Changing the Game

By: Donna C. Barson

New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.

Sep 03, 2008 | 04:48 PM CDT

Effective Sampling Strengthens Brands

Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.

Aug 28, 2008 | 04:22 PM CDT

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson

All indications are that males are spending more and more time and money on personal grooming.

Aug 28, 2008 | 02:43 PM CDT

The Challenges of a U.S. Launch

By: Michael Long and Chris Czajkowski

The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.

Aug 28, 2008 | 02:36 PM CDT

Gillette and EA Sports Announce Global Partnership

Co-promotional marketing opportunities will focus on similar male consumers.

Aug 28, 2008 | 12:26 PM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.

Aug 28, 2008 | 12:13 PM CDT

The Spirit of the Brand

By: Jeff Falk

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

Aug 27, 2008 | 04:52 PM CDT

Asia Insider: Brand Lessons

By: T. Joseph Lin, PhD

SK-II closed its retail counters in China following a government finding of contamination. The move has been seen as both a responsible act to protect consumers and a misstep that may have tarnished brand image.