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Aug 27, 2008 | 04:44 PM CDT

Scent: New Frontiers in Branding

By: Nancy Jeffries

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Aug 26, 2008 | 04:36 PM CDT

Beyond the Moon

By: Donna Barson

It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness.

Aug 26, 2008 | 12:10 PM CDT

G2G Marketing is Winning Her Over

By: Alisa Marie Beyer

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Aug 18, 2008 | 10:27 AM CDT

L'Oreal Paris Launches Beauty Pavilion

Brand showcases offerings within an interactive, educational environment at state fair.

Aug 06, 2008 | 09:52 AM CDT

P&G Maintains Media Spend

Company's media spend shifts but does not decrease in response to rising commodity costs and consumer trade down...

Aug 05, 2008 | 02:40 PM CDT

Marketing Matters: Professional Skin Care Comes Home

Olay
By: Liz Grubow

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.

Aug 05, 2008 | 02:09 PM CDT

Consumer Studies: Pumping the Lifeblood

By: Valerie Hart

Understanding consumer preferences is critical to the success of any product. There are key concerns and critical test aspects that need to be considered in developing and conducting consumer studies that lead to this understanding.

Aug 05, 2008 | 12:26 PM CDT

Baby's Skin

By: Sara Mason

The baby care market reflects the consumer’s embrace of balancing luxury health and beauty care with natural and organic ingredients and processes.

Aug 05, 2008 | 11:20 AM CDT

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics
By: Leslie Benson

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

Aug 05, 2008 | 10:14 AM CDT

Merlot Skin Care’s Business Boom

Wayne Beckley, founder and president of Merlot Skin Care
By: Leslie Benson

Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...