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Aug 05, 2008 | 11:20 AM CDT

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics
By: Leslie Benson

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

Aug 05, 2008 | 10:14 AM CDT

Merlot Skin Care’s Business Boom

Wayne Beckley, founder and president of Merlot Skin Care
By: Leslie Benson

Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...

Aug 05, 2008 | 09:42 AM CDT

Marketing Skin Care

Gina Daines, Director of Marketing, Amatokin
By: Leslie Benson

Supplement two of two to 'Skin Care Thinks Small to Deliver Big'...

Aug 05, 2008 | 09:36 AM CDT

Looking to the Future of Skin Care

By: Leslie Benson

Supplement one of two to 'Skin Care Thinks Small to Deliver Big'...

Jun 27, 2008 | 09:06 AM CDT

CoverGirl Names Gymnasts Brand Ambassadors

Addition of athletes as faces of CoverGirl cosmetics a first...

Jun 17, 2008 | 03:09 PM CDT

Registration Open for HBA Global Expo and Fragrance Business

The annual Fragrance Business event within HBA Global Expo, hosted by GCI magazine, focuses on the business of fragranced products through a unique conference, awards luncheon and fragrance pavilion…

Jun 16, 2008 | 12:01 PM CDT

Beyond One Dimensional

By: Jeff Falk

Supplemental to Fanning the Flames of Innovation, from the June 2008 issue. MWV (MeadWestvaco) discusses brand/supplier partnerships, brand/packaging strategic uses, sustainable packaging and more.

Jun 09, 2008 | 03:14 PM CDT

Marketing Matters: Five Secrets of Beauty Ads

By: Alisa Marie Beyer

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Jun 09, 2008 | 03:00 PM CDT

Authentic Expressions

By: Aniko Hill

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

May 27, 2008 | 04:13 PM CDT

Buzz Words That Sell

Pierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries