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Mar 05, 2008 | 11:24 AM CST

Marketing Matters: Why She Won’t Buy Naturals ...

By: Alisa Marie Beyer

Though natural/organic products seem to dominate beauty headlines, there is a substantial group of consumers loyal to science-based brands. A recent study compares traditional beauty consumers with those committed to natural/organic products.

Mar 05, 2008 | 10:45 AM CST

Cover Story: In Step

By: Jeff Falk

The proliferation and success of cosmetic pens and pencils has depended on refinements of proven technologies and varied ongoing collaborations.

Feb 12, 2008 | 11:18 AM CST

Johnson's Launches Comprehensive Marketing Campaign

Online "advertainment" shorts to promote brand; flash animation ads tap under-utilized platform for the company...

Feb 12, 2008 | 11:07 AM CST

Burt's Bees Launches Campaign

"Natural Vs." campaign seen as a broader consumer educational effort on natural personal care products...

Feb 11, 2008 | 03:21 PM CST

Marketing Matters: Private Label Grows Up

By: Donna C. Barson

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Feb 11, 2008 | 03:06 PM CST

Collaborations and the Golden Rule

By: Jeff Falk

The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.

Jan 15, 2008 | 10:36 AM CST

Going Global with Brand Security

Globally, counterfeit trade, including brand diversion, is expected to exceed $900 billion by 2010, according to the World Trade Organization. Brand security measures must be considered and acted upon in the early marketing stages, and these measures should be evaluated along the entire supply chain.

Jan 10, 2008 | 04:10 PM CST

Marketing Matters: The Beauty of Focus Groups

By: Alisa Marie Beyer

Listening to both positive and negative consumer feedback provides an opportunity to learn, grow and ultimately improve market share by truly delivering what consumers want.

Dec 10, 2007 | 11:47 AM CST

Marketing Matters: Packaging and the Brand Experience—New Frontiers

By: Liz Grubow

Meeting new expectations inherent in the green trend, in concert with maintaining elegant and sophisticated packaging across beauty and personal care categories, will change the landscape of the brand experience and the relationship that marketers have with their customers.

Dec 10, 2007 | 11:04 AM CST

Cover Story: Parry and Advance

By: Karen A. Newman

P&G’s Martin Hettich builds on the Febreze promise one move at a time.