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Nov 08, 2007 | 04:09 PM CST

Starting Point: Beauty, Risk and Rugby

By: Karen A. Newman

As I sat drafting this column in the lobby of a Paris hotel in late September, a 1940s rendition of the U.S. holiday favorite “Jingle Bells” suddenly dashed out of the speakers with the energy of a team of horses. My first thought was the French are really getting a jump on the season, but with green leaves still clinging to the trees, it was clear that something else was going on.

Nov 08, 2007 | 04:03 PM CST

2 in 1: Makeup Meets Skin Care

By: Sara Mason

Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.

Nov 08, 2007 | 02:24 PM CST

Retail Engagement

In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.

Oct 02, 2007 | 10:36 AM CDT

Marketing Matters: G2G Marketing is Winning Her Over

By: Alisa Marie Beyer

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Oct 02, 2007 | 10:29 AM CDT

Starting Point: All in the Family

By: Karen A. Newman

We cover a lot of ground here in the pages of GCI magazine, from skin care and fine fragrance to hair care and home fragrance, sometimes all in the same issue. Last month, we honored P&G as Fragranced Product Marketer of the Year at the HBA Expo for its Dawn Simple Pleasures, a dish soap that is also a home fragrance. Dish soap, you say? But it works, and why it does is probably no surprise.

Sep 21, 2007 | 11:40 AM CDT

Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Sep 06, 2007 | 02:29 PM CDT

Marketing Matters: Beyond the Moon

By: Donna C. Barson

It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness...

Sep 06, 2007 | 02:08 PM CDT

Aug 07, 2007 | 02:17 PM CDT

Marketing Matters: Defining Brand Traits

By: Liz Grubow

Relaunches across hair care categories target consumers with premium cues, feminine shapes and high-impact color.

Jun 05, 2007 | 10:22 AM CDT

Trade Routes: Brand Management—Consistency Breeds Success

By: Michael Long and Chris Czajkowski

Brand development involves integrating all elements to create a consistent message that reaches the target consumer.