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Marketing

New in Marketing (page 125 of 127)

Sep 06, 2007 | 02:08 PM CDT

Aug 07, 2007 | 02:17 PM CDT

Marketing Matters: Defining Brand Traits

By: Liz Grubow

Relaunches across hair care categories target consumers with premium cues, feminine shapes and high-impact color.

Jun 05, 2007 | 10:22 AM CDT

Trade Routes: Brand Management—Consistency Breeds Success

By: Michael Long and Chris Czajkowski

Brand development involves integrating all elements to create a consistent message that reaches the target consumer.

Jun 01, 2007 | 11:25 AM CDT

Creating Effective Natural Fragrances

By: Helen Feygin, Intuiscent

What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”

May 08, 2007 | 04:45 PM CDT

Serving the Niche

In the U.S., cultures come together to create a diverse and unique society, creating niche markets for the beauty-minded, and brands use these niches to expand a market base or create an entirely new one.

May 03, 2007 | 04:40 PM CDT

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

May 03, 2007 | 04:32 PM CDT

New Luxury

By: Pam Danziger

Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.

May 03, 2007 | 04:28 PM CDT

Emotional Packaging

By: Jeff Falk

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

May 03, 2007 | 04:22 PM CDT

Scent: New Frontiers in Branding

By: Nancy Jeffries

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Apr 23, 2007 | 11:00 AM CDT

AVEENO Unveils Campaign/National Beautification Initiative

Nationwide campaign to bolster brand awareness and natural environments...