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New in Marketing (page 14 of 108)
Dec 04, 2013 | 10:02 AM CST
Arm & Hammer has signed a two-year deal with Sweeney, who will appear in the brand's advertising, public relations and digital media campaigns.
Dec 04, 2013 | 09:02 AM CST
By: Ada Polla
Get a peek at what some of beauty's top leaders are expecting to see in the year ahead.
Dec 02, 2013 | 11:46 AM CST
Starting in January 2014, Pilar will create a series of illustrations for select hair care products and accessories from Joico.
Dec 02, 2013 | 11:40 AM CST
Recent editions of the Sustainable Cosmetics Summit in Europe and Asia have found consumer desire for more earth-friendly, sustainable products and brands will likely have a bigger effect on the beauty industry.
Dec 02, 2013 | 11:34 AM CST
Papanikolas will help bring trendsetting techniques, styles and products to Matrix and its stylists and consumers.
Dec 02, 2013 | 11:25 AM CST
The organizations announced a new agreement that will see Boots UK become title partner of the CEW(UK) Beauty Awards for 2014.
Nov 25, 2013 | 04:01 PM CST
By: Abby Penning
Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.
Nov 25, 2013 | 02:03 PM CST
By: Sourabh Sharma
Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.
Nov 25, 2013 | 01:37 PM CST
By: Alisa Marie Beyer
When it comes to beauty, a good idea may get your new brand kickstarted, but it’s concept testing that gets you to the finish line.
Nov 25, 2013 | 11:59 AM CST
By: Rick Ruffolo
Fragrance is not inherently masculine or feminine, and finding the notes that appeal to both men and women is a key to a cross-gender winner.