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New in Marketing (page 14 of 124)
Apr 01, 2014 | 10:38 AM CDT
Effective May 1, 2014, the consumer research and beauty product testing division of The Beauty Company will operate under The Benchmarking Company, a sister firm to The Beauty Company.
Apr 01, 2014 | 08:50 AM CDT
L'Oréal, Avon, Pantene, Nivea and Dove make up the world's top five most valuable beauty brands, according to the 2014 ranking by Brand Finance.
Apr 01, 2014 | 08:31 AM CDT
The new publication, Discover Beauty Within, is intended to educate and inform on the latest beauty trends and products, and sells for $1.99 at Walgreens and Duane Reade locations.
Mar 27, 2014 | 03:00 PM CDT
According to Diagonal Reports, new online groups are displacing advertisers and marketers to shape a new beauty agenda.
Mar 25, 2014 | 02:55 PM CDT
By: Lisa Doyle
Create a unique sensory experience with distinctive packaging.
Mar 25, 2014 | 08:57 AM CDT
"The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty, features Aveeno brand ambassador Jennifer Aniston.
Mar 24, 2014 | 04:39 PM CDT
By: Abby Penning
New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.
Mar 24, 2014 | 04:05 PM CDT
By: Patti Pellegrin
Beauty brands should work with retail display companies to help promote their products and engage customers at a shopper level.
Mar 24, 2014 | 03:57 PM CDT
By: Zachary Thacher
A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.
Mar 24, 2014 | 03:28 PM CDT
By: Naomi Kasolowsky
Loyalty isn’t—and shouldn’t be—easy to cultivate in consumers. Putting in the work and gaining knowledge from user-supplied data helps brands build a stronger, more authentic, more meaningful and more useful connection.