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May 01, 2014 | 01:48 PM CDT

Beauty Vloggers to Broadcast from On-site at Cosmoprof North America

Cosmoprof North America announces the names and blogs/vlogs of the vloggers who will be part of the CPNA 2014 Beaut-E Zone.

Apr 30, 2014 | 01:54 PM CDT

Iman Cosmetics Exclusive Beauty Partner for New York Indian Film Festival

This initiative was designed to elevate Iman Cosmetics' brand awareness and position specifically with South Asian women, living in the U.S., U.K. and beyond.

Apr 28, 2014 | 11:51 AM CDT

Avon and Korres Join Forces to Enter Latin America

By: Cristina Kroll

Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.

Apr 28, 2014 | 10:51 AM CDT

The Elements That Matter: A Story of Everything Going Right

By: Alisa Marie Beyer

Learn from the example of new beauty brand Purity of Elements.

Apr 28, 2014 | 10:41 AM CDT

3 Tips for Smart Navigation in Beauty Social Media Outreach

By: Sourabh Sharma

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Apr 28, 2014 | 10:12 AM CDT

The Spa Market as a Distribution Channel

By: Ada Polla

Engaged, dedicated skin care professionals and consumers are bonuses of distributing a skin care brand in the spa channel, but there are challenges.

Apr 28, 2014 | 09:43 AM CDT

Fragrance Is Beauty

By: Lori Miller Burns

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

Apr 28, 2014 | 08:25 AM CDT

Being Ready to Break Into New Markets

By: Kathy Connolly

Breaking into new markets is difficult, so make sure you have all your ducks in a row before you even set up your appointment with a retail buyer.

Apr 28, 2014 | 07:58 AM CDT

Drawn to the Flame

By: Jeff Falk

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

Apr 24, 2014 | 11:46 AM CDT

Cosmoprof North America Conference Showcases Storytelling Brand Marketing Strategy

At a Cosmprof North America panel hosted by GCI editor in chief Jeff Falk, marketing experts will discuss the importance of brand history in order to connect with consumers.