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Apr 28, 2014 | 10:51 AM CDT

The Elements That Matter: A Story of Everything Going Right

By: Alisa Marie Beyer

Learn from the example of new beauty brand Purity of Elements.

Apr 28, 2014 | 10:41 AM CDT

3 Tips for Smart Navigation in Beauty Social Media Outreach

By: Sourabh Sharma

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Apr 28, 2014 | 10:12 AM CDT

The Spa Market as a Distribution Channel

By: Ada Polla

Engaged, dedicated skin care professionals and consumers are bonuses of distributing a skin care brand in the spa channel, but there are challenges.

Apr 28, 2014 | 09:43 AM CDT

Fragrance Is Beauty

By: Lori Miller Burns

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

Apr 28, 2014 | 08:25 AM CDT

Being Ready to Break Into New Markets

By: Kathy Connolly

Breaking into new markets is difficult, so make sure you have all your ducks in a row before you even set up your appointment with a retail buyer.

Apr 28, 2014 | 07:58 AM CDT

Drawn to the Flame

By: Jeff Falk

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

Apr 24, 2014 | 11:46 AM CDT

Cosmoprof North America Conference Showcases Storytelling Brand Marketing Strategy

At a Cosmprof North America panel hosted by GCI editor in chief Jeff Falk, marketing experts will discuss the importance of brand history in order to connect with consumers.

Apr 24, 2014 | 11:43 AM CDT

Speed Stick Gear Goes Extreme with YouTube Filmmaker Devin Graham

Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

Apr 22, 2014 | 10:18 AM CDT

Deborah Norville to Host 2014 Art of Packaging Gala

Deborah Norville

Pratt Institute's 2014 Art of Packaging Gala is set to be held May 6, 2014, at The University Club of New York, recognizing the work of Mary Kay Inc. and being hosted by Inside Edition's Deborah Norville.

Apr 22, 2014 | 09:19 AM CDT

Yadim Signs On as Global Makeup Artist with Maybelline

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.