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New in Marketing (page 15 of 129)
May 02, 2014 | 10:20 AM CDT
Dove research shows that 80% of women feel anxious about the way they look, and only 4% would describe themselves as beautiful. In its new effort, the brand wants to encourage women to develop a positive relationship with beauty through new engagement with mirrors.
May 01, 2014 | 01:48 PM CDT
Cosmoprof North America announces the names and blogs/vlogs of the vloggers who will be part of the CPNA 2014 Beaut-E Zone.
Apr 30, 2014 | 01:54 PM CDT
This initiative was designed to elevate Iman Cosmetics' brand awareness and position specifically with South Asian women, living in the U.S., U.K. and beyond.
Apr 28, 2014 | 11:51 AM CDT
By: Cristina Kroll
Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.
Apr 28, 2014 | 10:51 AM CDT
By: Alisa Marie Beyer
Learn from the example of new beauty brand Purity of Elements.
Apr 28, 2014 | 10:41 AM CDT
By: Sourabh Sharma
Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.
Apr 28, 2014 | 10:12 AM CDT
By: Ada Polla
Engaged, dedicated skin care professionals and consumers are bonuses of distributing a skin care brand in the spa channel, but there are challenges.
Apr 28, 2014 | 09:43 AM CDT
By: Lori Miller Burns
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.
Apr 28, 2014 | 08:25 AM CDT
By: Kathy Connolly
Breaking into new markets is difficult, so make sure you have all your ducks in a row before you even set up your appointment with a retail buyer.
Apr 28, 2014 | 07:58 AM CDT
By: Jeff Falk
Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.