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New in Marketing (page 15 of 132)
May 30, 2014 | 08:48 AM CDT
By: Curt Altmann
Primary beauty packaging plays the role of billboard, container, product protector and more—and beauty brands and packaging suppliers have to collaborate to optimize results.
May 30, 2014 | 08:30 AM CDT
By: Lisa Doyle
Color goes beyond building your brand identity.
May 29, 2014 | 05:03 PM CDT
By: Michelle Breyer
Balancing the fine line of promotion and credibility.
May 29, 2014 | 04:32 PM CDT
By: Abby Penning
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
May 29, 2014 | 04:23 PM CDT
By: Sourabh Sharma and Scott Garrison
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
May 29, 2014 | 04:09 PM CDT
By: Sheri L. Koetting
A fresh perspective on your greatest assets and weaknesses can be extremely helpful during this process.
May 29, 2014 | 03:59 PM CDT
By: Alisa Marie Beyer
A story of love, luck and ideas.
May 29, 2014 | 03:47 PM CDT
By: Rick Ruffalo
Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.
May 29, 2014 | 03:13 PM CDT
By: Nikki Clark
Each finish tells a story about your product.
May 29, 2014 | 02:06 PM CDT
ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.