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New in Marketing (page 49 of 73)
Sep 17, 2010 | 08:47 AM CDT
The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.
Sep 15, 2010 | 09:15 AM CDT
The issue names award winners across the beauty industry, offering savvy brand owners the chance to capitalize on the annoucements. Complementary app allows users to locate the winning products.
Sep 13, 2010 | 09:23 AM CDT
Company "looking to push the boundaries and find innovative, effective ways to communicate."
Sep 10, 2010 | 09:02 AM CDT
Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.
Sep 07, 2010 | 04:45 PM CDT
Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.
Aug 31, 2010 | 04:29 PM CDT
By: Leslie Benson
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
Aug 31, 2010 | 04:16 PM CDT
By: Abby Penning
Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.
Aug 31, 2010 | 04:12 PM CDT
By: Jeff Falk
Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.
Aug 31, 2010 | 04:07 PM CDT
By: Bob Scherer
To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.
Aug 31, 2010 | 04:02 PM CDT
By: Rob Murphy
How to best leverage the pop-up retail trend for your brand.