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New in Marketing (page 49 of 73)

Nov 01, 2010 | 08:53 AM CDT

Clinique Debuts New Shopping Service Concept

The new concept is designed around the consumer and the amount of interaction she wishes to have with Clinique consultants.

Oct 26, 2010 | 11:02 AM CDT

Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

By: CEW

A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.

Oct 22, 2010 | 03:31 PM CDT

Eco-friendly, Brazilian Culture and Emotional Experience Among Nine Deep Trends in Consumers' Purchases

Arylessence's latest consumer report, its tenth, focuses on "deep" trends, including emotional connections, patriotic themes and eco-friendliness

Oct 13, 2010 | 12:43 PM CDT

FTC Calls for Comments on its Revised "Green" Product Claims Guidance

The U.S. Federal Trade Commission's proposed updates "will help businesses better align their product claims with consumer expectations.”

Oct 11, 2010 | 01:45 PM CDT

Justin Bieber Collaborates with OPI on Nail Polish Line

Sixteen-year-old pop singer Justin Bieber has partnered with Nicole by OPI to design a collection of nail polishes inspired by his hit songs.

Oct 05, 2010 | 10:21 AM CDT

Gift with Purchase Strategies

By: Buyer's Advisory Group

Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view

Oct 01, 2010 | 04:33 PM CDT

Neiman Marcus Announces Winners of First NM Beauty Awards

The competition allowed for the department store retailer to actively engage consumers, learning its audience’s favorite personal care product picks.

Oct 01, 2010 | 04:21 PM CDT

Julianna Marguiles Added as a Brand Ambassador for L'Oréal Paris

Margulies has entered into an exclusive North American contract to appear in advertising campaigns for L'Oréal Paris, which will debut in the United States in 2011.

Sep 17, 2010 | 08:47 AM CDT

Coty Teams With Heidi Klum

The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.

Sep 15, 2010 | 09:15 AM CDT

Allure's 14th Annual Best of Beauty Issue

The issue names award winners across the beauty industry, offering savvy brand owners the chance to capitalize on the annoucements. Complementary app allows users to locate the winning products.