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Marketing

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Am I Talking to Myself? A Case Study on Rebranding

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Ethnic Skin Care: An Opportunity for Personal Connection

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Not Just a Pretty Face: The Power of a Celebrity Endorsement

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New in Marketing (page 50 of 74)

Sep 17, 2010 | 08:47 AM CDT

Coty Teams With Heidi Klum

The supermodel is partnering with the company's Astor brand, acting as a spokesmodel and an artistic advisor.

Sep 15, 2010 | 09:15 AM CDT

Allure's 14th Annual Best of Beauty Issue

The issue names award winners across the beauty industry, offering savvy brand owners the chance to capitalize on the annoucements. Complementary app allows users to locate the winning products.

Sep 13, 2010 | 09:23 AM CDT

Reckitt Benckiser Officially Launches Social Media Game

Company "looking to push the boundaries and find innovative, effective ways to communicate."

Sep 10, 2010 | 09:02 AM CDT

Revlon Brings Global Marketing Focus to Corporate Strategy

Company names Julia Goldin global chief marketing officer. Revlon CEO sees "tremendous opportunity" to build brands; "opportunity to expand in markets that are now emerging as the next big growth area is enormous," says chairman.

Sep 07, 2010 | 04:45 PM CDT

PLMA Report Spells Out Post-recession Strategies For Store Brands

Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.

Aug 31, 2010 | 04:29 PM CDT

The Perfect Marriage

By: Leslie Benson

Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.

Aug 31, 2010 | 04:16 PM CDT

From Fiction to Fact—Ideas Build Beauty Business

By: Abby Penning

Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.

Aug 31, 2010 | 04:12 PM CDT

Long Live the Trend

By: Jeff Falk

Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.

Aug 31, 2010 | 04:07 PM CDT

Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

Aug 31, 2010 | 04:02 PM CDT

Now You See It, Now You Don’t

By: Rob Murphy

How to best leverage the pop-up retail trend for your brand.