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Jun 10, 2010 | 02:33 PM CDT
BeautyStory.com Offers Consumer Guidance
The new members-only shopping Web site offers insight into products, beauty industry with how-to articles, brand profiles and information submitted from members.
Jun 08, 2010 | 11:54 AM CDT
Unilever Advertising Innovation with Apple
Dove for Men brand will be first consumer product to be advertised on Apple's new iAD platform, with more Unilever products to follow.
May 27, 2010 | 10:23 AM CDT
Future Beauty Industry Leaders Forecast Beauty in 2020
FIT master’s degree program celebrates 10th anniversary with special capstone focused on the future of beauty.
May 27, 2010 | 09:44 AM CDT
P&G Marketing Features Consumer Interaction
New campaigns for Pantene and Gillette feature the need for consumers to submit applications and vote, displaying a heightened level of marketing interactivity with consumers.
May 26, 2010 | 10:36 AM CDT
Vogue International, Disney Promote Alice in Wonderland Partnership
Promotion includes $5 rebate for Vogue's Organix products in each copy of the Alice in Wonderland Blue-Ray/DVD, with full-page ads featuring the promo in several large beauty consumer magazines.
May 21, 2010 | 11:32 AM CDT
P&G Celebrates "My Black Is Beautiful Day" with City, State Representatives
Cincinnati and Ohio elected officials declared May 21 "My Black Is Beautiful Day," named for a multifacted P&G campaign to celebrate and empower African-American women.
May 13, 2010 | 04:43 PM CDT
Six Opportunities for Fragrance in 2010
By: Jeb Gleason-Allured
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.
May 13, 2010 | 04:05 PM CDT
Forward Thinking: Fruit of the Vine
By: Amy Marks-McGee
Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the fl avor and the fragrance industries.
May 07, 2010 | 12:22 PM CDT
Maybelline Reaps Sales Results Through Makeovers at Walgreens
Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.
May 05, 2010 | 04:29 PM CDT
New App Creation Technology Designed for Beauty Brands
Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.